MOST Malaysians love their ais kacang, also known as ABC. But what happens if it took on a savoury twist and became salted egg ABC instead?
It would probably be a dish where resistance is futile.
This innovative dessert comes after the renewal of a partnership between beverage companies and drink distributors Etika Group of Companies (Etika) and The Chicken Rice Shop (TCRS).
Both Etika and TCRS have had a long-standing partnership of 15 years, as the former is the restaurant chain’s exclusive beverage partner of choice.
An event was held at TCRS Mid Valley Megamall, Kuala Lumpur, where guests and the media witnessed the signing of a partnership agreement between Etika Holdings Sdn Bhd president and chief executive officer Ervin Selvarajah and TCRS Restaurants Sdn Bhd co-founder and managing director Gaik Wong.
Further commemorating this milestone was the unveiling of the Salted Egg ABC into TCRS menu, featuring Dairy Champ which will give diners a sweet-savoury satisfying experience.
The local favourite of condensed and evaporated creamer is one of the brands under Etika’s stable of products, and TCRS has been using Dairy Champ in other offerings like the teh tarik.
“We are truly honoured to be TCRS’ choice brand and to work with them to produce a really tasty dessert made with Dairy Champ Evaporated Creamer and Sweetened Creamer.
“We have had a long business relationship with TCRS and this partnership further solidifies our commitment as we embark on a new venture together,” said Ervin.
TCRS co-founder and chief executive officer Wong Kah Lin said it took months to develop the dessert, and they were still perfecting the taste until the last moment.
“The recipe was formed with Etika. Generally, Malaysians are open to different flavours and salted egg has been quite a big thing in the past years.
“Since no one has done Salted Egg ABC, we thought it would be interesting to do it.
“We are happy that our customers will now be able to enjoy this Malaysian favourite and hope this will bring not just something new, but something truly enticing to them,” she enthused.
Malaysia’s business and social media icon and Dairy Champ ambassador Datuk Seri Vida made an appearance, much to the delight of everyone in the restaurant.
Hands shot up in the air as thumbs furiously clicked on the camera button to capture this rare occasion.
She performed her upbeat and iconic song I Am Me, to which the crowd happily sang with her.
A five-part auction session was held to bid for the “Most Expensive Salted Egg ABC”, which proved successful as RM10,150 was raised from the bidding.
The proceeds went to Mercy Malaysia to help flood victims in the east coast.
“As part of our continued commitment to be socially responsible, we created the Most Expensive Salted Egg ABC bid in hopes that it will make a positive impact to their lives,” Ervin added.
The Salted Egg ABC is priced at RM9.90 a bowl, and is available at The Chicken Rice Shop MyTown Shopping Centre, Setia City Mall, IOI Mall Puchong, Melawati Mall, Subang Parade, The Gardens Mall, Sunway Pyramid and Berjaya Times Square now until January 31, 2018.