Celebrating 60th-year milestone


"Ahmad Shabery (third from left) launching coffee-table book at MPIB’s 60th anniversary Pineapple Fiesta at the Pontian Trade Centre. Looking on are MPIB director-general Datuk Mohd Anim Hosnan (left) and other officials. — ABDUL RAHMAN EMBONG/ The Star

"Ahmad Shabery (third from left) launching coffee-table book at MPIB’s 60th anniversary Pineapple Fiesta at the Pontian Trade Centre. Looking on are MPIB director-general Datuk Mohd Anim Hosnan (left) and other officials. — ABDUL RAHMAN EMBONG/ The Star

PONTIAN: Malaysia’s pineapple industry reached a new milestone when it celebrated the 60th anniversary of the Malaysian Pineapple Industry Board (MPIB).

In conjunction with its diamond jubilee, the board marks the sweet success of this venture with a 60-page coffee-table book detailing the industry’s development over the past six decades.

Agriculture and Agro-Based Industry Minister Datuk Seri Ahmad Shabery Cheek launched the book during MPIB’s 60th anniversary celebration titled Pineapple Fiesta at the Pontian Trade Centre here.

MPIB chairman Datuk Samsol Bari Jamal said the board had come a long way since it started 60 years ago.

A group of people going through the Malaysian Pineapple Industry Board (MPIB) coffee-table book after its official launch.

A group of people going through the Malaysian Pineapple Industry Board (MPIB) coffee-table book after its official launch.

Established in Johor on Dec 15, 1957, the board was initially known as the Malayan Pineapple Industry Board before adopting its current name in 1992 under the then Ministry of Primary Industry, Samsol Bari said.

He said the industry had undergone many changes from the way the crops were planted and managed, the price of the fruit, to today when the pineapple industry became recognised by the government as a new source of income.

“We want to take this opportunity to thank industry players and pineapple farmers for contributing to the industry and lifting it up to what it is today,” he said at the event.

He added that the book was a compilation of the industry’s history, notable photographs and highlights, and would be available for viewing at MPIB offices nationwide soon.

MPIB was first set up in Johor and operated only in the state until 2004. Branch offices were then formed in other states following a growing demand for the fruit.

It is the only government agency where its federal headquarters is in Johor, at Bandar Baru Uda in Johor Baru.