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Retailer launches flagship superstore


Furniture and bedding products on the second level of Harvey Norman IPC flagship superstore.

Furniture and bedding products on the second level of Harvey Norman IPC flagship superstore.

AUSTRALIA-BASED retailer Harvey Norman has unveiled its flagship superstore in IPC Shopping Centre Mutiara Damansara, after massive refurbishment earlier this year.

The first and only flagship superstore, which is the biggest Harvey Norman store in Malaysia, boasts a whopping 6,224.5sq m of retail space across the mall’s first and second floor, delivering a unique customer experience.

The first level houses home and kitchen appliances, audio visual equipment, cameras, computers, health and fitness products as well as the Photocentre and Games Hub.

On the second level, it is all about furniture and bedding products.

Harvey Norman Asia managing director Kenneth Aruldoss said the refurbishment was to cater to today’s consumers, especially women who are mainly the decision makers.

“We are creating a revolution in the way our customers connect with products and brands as we change to adapt to what they want.

“Aside from a comprehensive product range, we want every customer to have a memorable end-to-end experience the moment they walk in right through to when they leave.

“Customers can shop with confidence because we are a trusted brand,” he said, adding that the company’s Shop with Confidence theme has an exchange-and-refund policy, product reservation, urgent delivery service and extended warranties for a value-added shopping experience.

(From left) Harvey Norman Malaysia furniture general manager Mark Mah, electrical general manager Ian Martini, chief financial officer Tan Siew Ing, Australian High Commission senior trade and investment commissioner Daniel Havas, Aruldoss, IPC Shopping Centre director Thomas Malmberg, Harvey Norman Malaysia lead general manager Eddy Ng, and computers and communications general manager Danny Lau launching Harvey Norman’s superstore.
(From left) Harvey Norman Malaysia furniture general manager Mark Mah, electrical general manager Ian Martini, chief financial officer Tan Siew Ing, Australian High Commission senior trade and investment commissioner Daniel Havas, Aruldoss, IPC Shopping Centre director Thomas Malmberg, Harvey Norman Malaysia lead general manager Eddy Ng, and computers and communications general manager Danny Lau launching Harvey Norman’s superstore.

There is also a price guarantee where if customers come across a lower price advertised elsewhere, Harvey Norman will match and top it up with 10% of the price difference.

Aruldoss also pointed out that customers get better value from the brand’s furniture range as the company buys as a global group.

The refurbished duplex store showcases a different look and feel in terms of layout and how the products are merchandised.

Customers can expect to walk into a spacious brightly-lit and clean store with knowledgeable staff to assist whenever needed.

Among the many highlights is the Games Hub for both hardcore and casual gamers.

Harvey Norman’s first in the country, it features a matrix-display of a 34-in gaming monitor for customers to experience the gaming world, along with Virtual Reality first-hand experiences and gaming consoles.

Dedicated to wine lovers, the country’s first wine chiller area of Harvey Norman offers a most comprehensive range of products from Europe such as Vintec from France.

Those who are looking at purchasing quality cooking brands can head to the kitchen concepts area which brings together the best of built-in cooking appliance brands under one roof including Brandt, Belling, Fotile Miele, Smeg and Teka. There will also be cooking demonstrations from time to time.

Check out the latest steam station technology from brands such as Tefal, Morphy Richards and Philips at the steam iron station while those who wants to spruce up their home can find quality homeware and home furnishing accessories at the homeware area, which is new to Harvey Norman in Malaysia.

It currently has 15 stores nationwide and 280 stores worldwide.

The next store to open is in Kuching, Sarawak, on Dec 1.

“While we open new stores, we will also be refurbishing current stores within the next five years,” said Aruldoss, adding that new store openings would provide more job opportunities to Malaysians as well.

   

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