HOMEGROWN hair accessories brand Sereni & Shentel has collaborated with Make-A-Wish Malaysia by inviting the organisation’s royal patron and well-known fashionista Tengku Zatashah Sultan Sharafuddin Idris Shah to design seven limited-edition headbands.
The collection, called SS X TZ, will be based on Sereni & Shentel’s best-selling Blair headband and comes in colours inspired by Tengku Zatashah’s personal batik collection.
The collection was launched with an event on the same day at The Playground Borneo in Publika, Kuala Lumpur for six Make-A-Wish children to design their very own complimentary custom headbands.
The seven headbands have been named after seven Make-A-Wish Malaysia girls, including “Zulaika”, “Jade”, “Hani” and “Nitra”.
Half the proceeds from the collection will be donated to Make-A-Wish.
Tengku Zatashah (centre) with the Make-A-Wish children during the launch of the SS x TZ headband collection.
Make-A-Wish is a self-supported non-governmental organisation which relies on fundraising events and donations to enable them to continue operations.
At any given time in Malaysia, there are more than 20,000 children seeking treatment for critical illnesses.
Needless to say, these children’s wishes, hopes and dreams take a back seat, as all their focus and energy, as well as their families’, are channelled into battling the illness.
Make-A-Wish allows the child and their family to put aside their challenges for a day by immersing themselves in the activities organised on Wish Day.
Each wish sees families filled with hope, strength and joy, and empowered to once again take up the fight against the medical challenges they face.
It is these life-changing wish experiences that Make-A-Wish Malaysia, and other Make-A-Wish affiliates around the world, seek to fulfil and will continue to do so with the support of dedicated volunteers and supporters.
The SS X TZ headbands retail at RM137 each and are available for purchase at sereniandshentel.com, selected stockists and The Playground Borneo at The Gardens, Mid Valley and Publika, Kuala Lumpur.
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