HERE is a great reason for cheese lovers to rejoice – Domino’s Pizza has taken cheese up to the next level with its new Cheese Tarik Crust.
Domino’s Pizza Malaysia and Singapore operations senior general manager Shamsul Amree said more than 80,000kg of cheese was consumed per month at Domino’s eateries.
“That totals up to more than 960,000kg per year.
“For the past year, 20% of our customers asked for extra cheese on their pizza.
“We are very happy with the tarik factor and believe it will give our customers a unique experience,” he said.
The crust of the pizza are sprinkled with parmesan and then loaded with cheddar cheese before being baked in the oven.
Customers can try out the Cheese Tarik Crust with their favourite pizza toppings at a surcharge of RM5 and RM7 for regular and large pizza, respectively.
Order the 2 Pizza Deal with extra cheese online and upgrade to Cheese Tarik Crust to enjoy Stuff Cheddar Bites on the house every Tuesday, as an extension of Domino’s Super Tuesday offer.
Pair your pizza with the new Cheesy Four which features four side dishes – Garlic Cheese Onion Rings, Cheesy Cheddar Stix, Stuffed Cheddar Bites, and Crazy Chicken Crunchies (Tom Yam flavour) with tangy cheese dip.
The Cheesy Four is being offered at a promotional price of RM23.90 with a minimum purchase of a Personal pizza.
Both Cheese Tarik Crust and Cheesy Four are available at all Domino’s Pizza outlets nationwide and online.
To mark the launch, Domino’s will be holding a Cheese Tarik Challenge from Nov 27 to Dec 24.
All one needs to do is creatively “tarik” the cheese of the Cheese Tarik Crust, snap a photo of it, tag @DominosMY with the hashtag #CheeseTarikChallenge and post it on Facebook, Instagram or Twitter.
Weekly winners announced on Domino’s website will walk away with one-year supply of pizza.
With every successful challenge, Domino’s will contribute towards a community initiative.
There are 210 Domino’s Pizza branches in Malaysia.
When asked about expanding into the east coast, Shamsul said it would take place next year.
“We will start off in either Kota Kinabalu or Kuching with three to five outlets in each place, with an investment of at least RM5mil for each area,” said Shamsul.