Signing ceremony between STB represented by Masidi (fourth from left) and MAS represented by Keating (centre) together with Murut Nabai Kg Patikang Laut Association of Keningau.
KOTA KINABALU: Malaysia Airlines (MAS) and Sabah Tourism Board (STB) have signed a new partnership to continue boosting tourist arrivals to Sabah while raising the tourism profile of Borneo in the United Kingdom for 2018.
MAS London will be conducting a series of trade and consumer activities as well as campaigns to promote Sabah and Malaysia through Digital Campaign Promotions on MAS in both the United Kingdom and European Union online portals.
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