3D visuals to make ads stand out


  • Metro News
  • Saturday, 14 Oct 2017

(From left) People n Rich Holding director Tanya Steven, Titov, Velocity Outdoor Asia’s Kevin Poo and Sai Phaik Cheng during the launch of the revolutionary Hypervsn.

WHAT if you can make your product stand out from the rest in stores or those advertised in neon lights on billboards and LED screens?

And not only that, what if you can keep the eyes of the audience fixed on your product longer so that with more attention, consumers would be more “convinced” to buy your product?

Well, game-changing Hypervsn (pronounced Hypervision) can help make that work for your business through hologrammes and it has arrived in Malaysia.

It can deliver amazing, “floating in mid-air” 3D holographic visuals.

It uniquely combines a smart Hypervsn Management Platform and a Hypervsn Projection Unit, a high-tech hardware device generating stunning visuals perceived by viewers as high-resolution hologrammes floating in mid-air.

Developed by two Belarussian students while studying at London University, Hypservsn was developed with the needs of businesses in mind.

A lightweight projection unit supported by a proprietary, cloud-based management platform allows businesses to use it at almost any customer-facing location and entertainment venue, regardless of event size.

It is scalable for small to medium-sized applications.

You can also reinforce the impact of your business by creating a Hypervsn network of as many units and across as many locations as you need. The sound-enabled Hypervsn can be connected wirelessly and managed remotely.

British technology company Kino-mo, the developer of Hypervsn, inked a deal with integrated media agency People n Rich Holding to market the product in Malaysia and South-East Asia.

The product will be distributed by Velocity Outdoor Asia, an out-of-home (OOH) media specialist and subsidiary of People n Rich.

Kino-mo’s low-profile hardware is designed to be mounted on walls and plugged into standard outlets.

The magic happens once the switch is flipped on, as 3D visuals appear to float in thin air; they are not actually hologrammes, but are just as attractive.

Since the technology is LED-based, the hologrammes can be clearly seen from a distance, even under brightly-lit conditions.

Kino-mo is working on making a consumer-friendly model of Hypervsn. This innovative product was named the “future of retail displays” by digital media website Mashable.

Besides providing an immersive customer experience, Hypervsn is set to help businesses drive sales growth and create high brand exposure.

People n Rich Holdings director Tanya Steven said her agency was excited with the partnership with Kino-mo.

“The Malaysian market is ripe for this technological advancement and solution. Kino-mo is offering a new dimension in the ad-tech space.”

“Our aim is to help businesses make the most of visual advertising, apply pin-point targeting and break the mould with cutting-edge Hypervsn.

“We are thrilled to finally see Hypervsn reaching consumers in Malaysia,” South-East Asia partner for Kini-mo Vadim Titov.

He said that Hypervsn can not only be applied to advertising, but also in other industries ranging from education to military.

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