Taiwanese bakery opens third store

(From left) Ng, Yiin, Huang, William Cheng, Yang, Chelsia Cheng and Remsen at the opening of Hogan Bakery at Lion Tower, Kuala Lumpur. — Photos: P. NATHAN/The Star

KNOWN for its crusty breads and tasty pastries, popular Taiwanese bakery chain Hogan Bakery has opened its third store at Lion Tower in Kuala Lumpur.

At the grand opening, Solid Gatelink Sdn Bhd general manager Bernard Ng Yow Seng said Hogan’s specially trained bakers work hard daily to give bread lovers the best that they have to offer.

“Hogan’s bakers prepare 40 types of dough daily and bake them using traditional European baking techniques to offer customers a wide range of quality, handcrafted delicious bakes.

“As all goods are freshly baked daily, not all of them are available at the same time as some doughs need longer time to proof than others,” Ng said, adding that the bakers never compromise on their techniques and steps.

Offering more than 140 kinds of breads and pastries daily, Hogan is a fusion bakery offering goods from French breads, sweet buns, European-flavoured breads, toasts to Danish breads and desserts.

Huang (third from left) and William Cheng (second from left) cutting the freshly baked Cheese Jumbo loaf while Yang (far right) and Chelsia Cheng look on.
Huang (third from left) and William Cheng (second from left) cutting the freshly baked Cheese Jumbo loaf while Yang (far right) and Chelsia Cheng look on.

Hogan is famous for its award-winning treats such as the Lychee and Rose Bread, Longan Bread, Mulberry Cream Cheese Bun, Squid Ink, Soft Honey Bread, Spring Onion Bun, Valrhona Cocoa Chiffon and German Pudding Tart.

Guests at the event witnessed an exciting lion dance performance and sampled many of the signature breads, including the famous Cheese Jumbo bread made with Australian cheese.

Among those present at the event were Taipei Economic and Cultural Office in Malaysia deputy representative Michale SY Yiin, Hogan Bakery vice-president Polo Huang Ming Chen, Parkson Group chairman and managing director Tan Sri William Cheng, Hogan Bakery general manager Joyce Yang Yu Wen, Lion-Parkson Foundation chairman Puan Sri Chelsia Cheng and Parkson Corporation Sdn Bhd chief executive officer Michael Remsen.

Fermented for five days and baked for seven hours, the final product of the Cheese Jumbo loaf measures 110cm in length and accentuates a crispy crust with fluffy and fragrant filling.

“Since the opening of the first two Hogan stores at Pavilion Kuala Lumpur and Bukit Bintang, we have received positive feedback.

“To cater to our customers’ demand, we plan to open two more stores at Jaya Shopping Centre in November and IOI City Mall in December,” Ng said, adding that he was confident Hogan would become a key brand and household brand in Malaysia.

Hogan Bakery in Malaysia is brought to you by Solid Gatelink Sdn Bhd, a subsidiary of Parkson Corporation Sdn Bhd.

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