THOSE with a sweet tooth fulfilled their cravings when they visited Baskin-Robbins on Malaysia Day.
The ice cream chain’s “Free Scoop Night” drew scores of Malaysians as junior scoops of the frozen treat were given away at its 123 outlets simultaneously for two hours, from 8pm to 10pm.
Baskin-Robbins Malaysia president Datuk S.Y. Cheah said the occasion celebrated unity and diversity as well as the accomplishments of the Malaysian athletes at the recent Kuala Lumpur SEA Games 2017.
“The ‘Free Scoop Night’ serves as a sweet reminder of our national athletes’ stellar performance at the sporting event.
“On top of the achievement, we are also celebrating Malaysia Day and Baskin-Robbins’ 72nd anniversary.
What better way to commemorate this than to give out free ice cream?” he added.
The countdown to the ice cream giveaway was held at 1 Utama Shopping Centre, complete with an appearance by Baskin-Robbins’ “pink lady” and brand ambassador Amyra Rosli.
“We’re so diverse, just like the many different flavours available here at Baskin-Robbins, but it is our differences that make us stronger.
“I’m so proud to be a Malaysian, and to be part of the peace and unity we share,” she said.
The chain held a similar free ice cream event five years ago to celebrate Malaysia’s performances at the 2012 London Olympics, whereby a total of 68,000 junior scoops of ice cream were distributed.
This time around, Baskin-Robbins saw a cumulative 30km queue-up of customers at all its outlets and more than 100,000 junior scoops of ice cream being given away in the two-hour period.
Cheah was pleased with the overwhelming turnout.
“It was a truly humbling experience to witness Malaysians from all walks of life celebrating this important day.
He added that the event sought to keep true to the brand’s promise – “We Make People Happy”.