The NATIONAL ICT Association of Malaysia (Pikom) this week unveiled the Pikom Industry Engagement (PIE) mobile platform, which is aimed at connecting ICT firms and professionals across the industry.
Downloadable for free, the app is a business directory of all its members, a mobile purchase and payment engine, a classified for jobs, a listings for events, and a repository for research papers and ICT-related articles.
“PIE is part of our continuous effort to build a dynamic and pro-active ICT community in Malaysia, and to create greater engagement and participation,” said Pikom chairman Cheah Kok Hoong.
Cheah explained that PIE was developed to help members leverage on the Pikom network with its over 1,000 ICT companies.
It will also serve as an excellent platform to connect ICT professionals when Pikom opens membership to individuals as part of its expansion plans for this year.
He said it was a fresh approach to reaching out to member organisations and individuals across the entire ICT industry.
“There is plenty going on under Pikom for this year: closed door events, special collaboration projects, sharing of research findings, job postings and so on.
“Through the PIE mobile app, we can keep our members updated on these developments and they can choose to leverage on these as they wish. Many of the application’s functions are even open to non-members,” he added.
According to Christopher Chan, chief executive officer of the Media Shoppe and Pikom council member responsible for the PIE initiative, the app leverages the simplicity and convenience of a QR code generated upon user registration which stores information about their event attendances, engagement patterns and buying habits.
The QR code is updated with each new in-app action. This allows information to be customised to the individual user based on personal preferences and habits. In addition, each function of the app comes with user-oriented features.
“The content management feature, for example, provides for news articles, industry research, sector-specific information and more that allows for content tagging and dynamic publishing dates. The corporate directory is comprehensive, providing a complete member list, featuring product brochures, pamphlets, job openings, contact information, specialties, etc. Push notifications provide members with breaking news, new article alerts or any other desired actions,” Chan pointed out.