THE International Trade and Industry Ministry will host a trade fair and six halal industry conferences under one roof this year, offering a well-integrated and largest-ever exposition to unite the global halal marketplace.
The World Halal Summit (WHS)will be held at the Kuala Lumpur Convention Centre from March 30 to April 4.
The six-day summit is a joint effort between the Malaysia External Trade Development Corporation, the Halal Industry Development Corporation and the Department of Islamic Development Malaysia (Jakim).
International Islamic University Malaysia and Universiti Teknologi Mara are also coming on board as strategic partners.
International Trade and Industry Minister Datuk Seri Mustapa Mohamed, when announcing the summit, said the confluence of the exposition and forums was done with a single aim — to harness the full potential of halal products within a globalised environment.
"The renowned and largest integrated halal trade fair, the Malaysia International Halal Showcase (Mihas) will be the highlight of WHS.
"The vision of WHS is to be a unified global halal marketplace," Mustapa said at a media briefing on the new summit here.
He said the convergence of a halal trade show and related halal forums under one entity was aimed at integrating and coordinating efforts in the development and promotion of the global halal industry.
"We intend to establish the halal industry like how we established the Islamic banking industry.
“The summit will include six subject-focused forums, featuring intensive and empowering dialogues with 80 influential speakers to map out future global halal developments," he said.
The six forums are the 6th Jakim International Halal Certification Bodies Convention, 8th World Halal Conference, Certifiers Forum, Academics Forum, Business Forum and Scholars Forum.
Mustapa said the summit is expected see the participation of more than 1,000 representatives from 50 countries, gathering key halal players not only from the industry but also other related groups, including certifiers, scholars and academics.
Reflecting Malaysia’s mission in identifying the untapped potential of the halal industry, the inaugural WHS 2015 is themed “Energising the Halal Ecosystem”, to explore common themes uniting halal certification bodies and the proper market positioning of halal products and services.
"WHS 2015 is allocating 640 booths. As of today, a total of 590 companies will participate in the summit, comprising 55% local exhibitors and 45% international businesses from 20 countries," Mustapa said, adding the summit would be launched by Prime Minister Datuk Seri Najib Tun Razak. – Bernama