Since the design of Setia Alam master plan in 2003, customers who have entrusted their investments in the town have come to play a part in forming a pioneer community of 40,000, enjoying facilities such as a mall, convention centre and clubhouse. These were opened in the same year of the launching of a series of apartments and shop offices in 2012.
“It has been an exciting time, because we had to come out with out-of-the-box ideas to attract people to come the place.
“We put up concerts in the recreation park and invited performers like Sally Yeh, Emil Chau, Michael Wong and Datuk Siti Nurhaliza. We also made sure people had easy access by investing RM200mil to build the Setia Alam Highway, opening a corridor to Kapar and Meru,” said SP Setia Bhd divisional general manager Tan Hon Lim.
In announcing the launching of the Caffra and Serrata houses in Precinct 11, tucked away in the township’s northernmost point, Tan revealed how the development company has managed to create a serene yet secure abode with the help of nature.
“For the Caffra and Serrata units, the Wetlands park is just next door, providing a green finger which not only create a green environment, but acts as a security feature by forming a natural wall against vehicles. Access to these houses are only via single entry and exit points, a system proven to reduce crime rate,” assured Tan.
Offering a glimpse into the interiors of the three-storey Caffra, one sees a make up of five rooms. The entire top floor is dedicated to the master bedroom.
“This marks the first time a feature like this is being introduced to houses below RM850,000. When the trend started five years ago, you could only find it in houses costing RM2mil and above,” said Tan.
Built-in as eco features are a rainwater harvesting system and solar panels. The latter, said Tan, would come complete with booster pumps to ensure a satisfying shower and built-in heater points. Through experience, the company has seen this as an inherent lifestyle need, saving house buyers the hassles and extra costs of hiring outside contractors.
“Easily, three generations will be able live comfortably in these units. A master bedroom on the second floor can house the grandparents for example,” said Tan, giving his take on living ideas.
While it only requires bricks and cement to ensure a sturdy house, it takes much more to sustain a community.
Services, said Tan, is what gives the projects the much needed longevity it desires.
“If you enter our township, just look at how neat we have kept the landscaping, for example. Then, we have ongoing community projects. Our most active is the Setia Kids’ Club, with activities every fortnight. In addition to art and craft workshops, we also have monthly birthday parties for children who are allowed to invite their friends,” said Tan.
The concept of community sustainability is not only confined to Setia Alam. It will see a continuance in Setia Ecohill, a freehold 673 acre development in Semenyih.
“We will hand over 1,200 units of houses by end of 2015,” said Tan.
Nature lovers take note that Broga Hill and Sungai Tekala forest reserve is but 10 to 20 minutes away by car.
Keeping it green is replanting programme to preserve the trees in the area.
“We saved as many trees as we could, including the rare species of indigenous fruit trees like semangkuk, macang and tampoi,” revealed Tan.
Features in Setia Ecohill will be the Lekas-Ecohill Link, a highway access targeted for completion by 2015. This will shorten the journey from Kuala Lumpur to KLIA to 30 minutes. It will also feature the Green Street Concept where cables will be concealed underground for safety as well as for the purpose of dedicating more space to the community.