Bureau promotes Sarawak as a convention destination

Building contacts: During the Business Events Roadshow organised by the Malaysian Convention and Exhibition Bureau in China, the Sarawak Convention Bureau held numerous business exchange sessions in several cities.

As PART of an international branding strategy, Sarawak Convention Bureau (SCB) participated in a Business Events Roadshow to China organised by the Malaysian Convention & Exhibition Bureau (MyCEB) in December last year.

The roadshow was held with the aim of marketing and promoting Malaysia and Sarawak especially as Asia’s business events hub; with a feature on destinations such as Penang, Langkawi, Kuala Lumpur, Sabah and Sarawak.