THE success stories of top business leaders are recorded in the recently launched Malaysia Book of Records Business Edition (Chinese version).
It features business and corporate-related achievements and other records, as well as bonus content featuring 40 of Malaysia’s most prominent corporate leaders, entrepreneurs and influencers in four categories: Most Influential Entrepreneurs, Women of Achievement, Young Entrepreneurs, and Creative and Innovation Business and Start-ups.
The book was launched by Transport Minister Datuk Seri Liow Tiong Lai recently.
This is the first business version and third special edition of the Chinese version, the previous two were published in 2012 and 2016, which is also the 20th anniversary edition.
In an interview with StarMetro, R&D Communication Sdn Bhd chief operating officer Gillian Ooi said the book was launched in line with the “One Belt, One Road” initiative.
Ooi is the daughter of Malaysia Book of Records founder Tan Sri Danny Ooi.
“Recognition is accorded to those who have made their success and continue to reshape the economy, locally and internationally.
“There is also a special section in the book that introduces leading Malaysian trade agencies and business associations, aiming to promote Malaysia as a preferred business destination to potential partners abroad,” she said.
She said the book appeals to those who want to be successful business owners or record-holders as well as those who want to know more about local business associations and agencies.
“Business owners who want to penetrate the China market could gift this to their clients or potential clients. There are some CEOs (featured in the book) who do not know Chinese and this is a good way for them to introduce their businesses in China.
“On the other hand, business owners from China who want to know more about the local business scene can also refer to it,” she said.
You can be sure that each copy is unique as the words “Business Edition” on the cover are hidden among graphics of cogwheels, made possible through modern high-tech printing technology.
And that sets the tone for what’s in store as the combination of innovative technology and dynamic interactive elements enhances the reading experience.
With the MBR Biz Edition app, readers can view a 3D version of the featured leaders in augmented reality, listen to interviews and view information about them.
In conjunction with the book launch, the Malaysia Book of Records -Business Edition Entrepreneurs TV series will be aired on Astro Kah Lai Toi (channel 304) every Friday and Saturday.
The six-episode series, which premiered on Sept 15, is hosted by renowned TV host Wong Chui Ling. It features the trials, tribulations and triumphs of the featured business leaders.
The book, which is priced at RM104.90, is available at Kinokuniya, MPH, Popular and online via Lazada and 11street. It is also available on the R&D Communication website at www.rnd.com.my
Following the book launch, some of the prominent leaders are scheduled to appear as special guests of the Connected Campus Tour (CCT), which is organised by Gen Youth and supported by R&D Communication Sdn Bhd.
Gen Youth founder and chief executive officer Eldrick Koh said the CCT offers students the rare opportunity to listen to successful business leaders sharing their experiences.
“It is quite rare for talks to feature CEOs of a company as speakers, as usually it is the HR manager or a representative from the marketing department.
“Many chief executive officers (CEO) are quite shy and want to maintain a low profile, hence this is a rare chance for students.
“This is our CSR programme as we do not charge students for it,” he said.
Koh said the CCT aims to bring the brands closer to students and allow students to have a better understanding of the industry while they are still in university.
“We will be featuring local business leaders from local SMEs for the first time; in the past, the speakers that we featured were from multinational corporations and international brands.”
He added that it is also for students to know more about the job opportunities in a company.
“The industry now requires working experience even from fresh grads and the CCT offers such opportunities to students.
“Students can also submit their resumes to the featured companies and brands. In our previous event in UM, we received 300 resumes from students,” he said.
The response has been overwhelming so far, the applications by students who are interested to participate is received every other minute, as Koh showed via the official email.
The first CCT will be held today at Universiti Malaya, followed by SEGi University & Colleges on Oct 11, UCSI University Oct 26 and UTAR Oct 31.