RAUB: All parties should work together to promote local produce to penetrate overseas market, said Pahang Chinese Chamber of Commerce and Industry chairman Tan Sri Lam Kam Sang.
He said Musang King durian species from Raub district was one such product which attracted huge interest.
“Musang King has received many good reviews from foreign visitors, especially Chinese tourists.
“They find the king of fruits from Raub very unique and delicious.
“We have brought many representatives from the Chinese trade mission here to savour the fruit and they have pledged to help promote it back home,” he said during a dinner gathering in Sungai Ruan here with some 2,000 guests.
The Chinese new village is now the official home turf for the district’s renowned Musang King species.
It will also be promoted as Malaysia’s eco-tourism destination to attract both local visitors and foreign tourists in conjunction with the ongoing Visit Pahang Year 2017.
Present to witness the “double trademark” occasion were China’s economic and commerce attaché in Malaysia Shi Ziming, the Chinese embassy third secretary Zhai Yi Bo, MCA vice-president Datin Paduka Chew Mei Fun, Pahang executive councillor Datuk Seri Shahiruddin Ab Moin and Raub MCA leaders such as Datuk Chan Choon Fah, Datuk Lim Nget Yoon, Datuk Wong Teik Weng, Ng Leap Pong and Khoo Foo Ping.
Lam, who is also Pahang MCA deputy chairman and Raub MCA division chief, said he was told during his recent visits to China that many provinces were awaiting Malaysia’s king of fruits.
“I dare say durian from Raub is among the best in the country due to the climate and natural surroundings.
“Many Chinese told me that they were hoping to come to Raub to taste the fruit in the orchard during the season,” he said, adding that farmers should seize the opportunity to capture and expand market penetration in China.
Lam also urged the state government to help promote Raub district and its places of interest to boost economic growth for the locals.
Calling it a win-win situation, Lam said the participation of Malaysia in China’s Belt and Road initiative was a good platform to further boost socio-economic ties.
“I am leading a delegation to Shanghai from Nov 13 to 20 to take part in a food and beverage exposition. Let us all work together to promote our species of durians there,” he said, urging farmers and land owners to join him on the trade mission.