KUCHING: Cahya Mata Sarawak Bhd (CMS) has come on board Star Media Group Bhd’s school sponsorship programme this year.
The company is sponsoring 2,000 subscriptions of The Star ePaper and Newspaper-in-Education (NiE) pullout for students in selected secondary schools.
“CMS is a multi-stakeholder company which not only brings benefits to our shareholders but all our stakeholders, including staff, customers and above all the community.
“We believe for the community to flourish, they need access to education. And the English language is a platform to help people fulfil their potential,” CMS group managing director Datuk Richard Curtis said when handing over the sponsorship to Star Media Group Bhd’s audience managent assistant manager Kong Hua Ming here.
He added that reading newspapers, especially The Star, was a good way of making English language learning an interesting experience and attract the younger generation.
“We are proud to support this programme as part of our corporate social responsibility activities,” he said.
The school sponsorship programme aims to provide resources and assistance for teachers and to develop students’ proficiency in listening, speaking, reading and writing skills as well as grammar.
It also provides interesting, relevant and topical materials to encourage students to think and participate in communicative activities and express their opinions.
Through access to the newspaper, the programme also aims to improve students’ vocabulary and instill the reading habit among them.