Keeping prices low till year end

Sum (centre) and Olivier-Deplanck (right) launching the Giant Lock-On-Low (LOL) campaign as Domestic Trade, Cooperatives and Consumerism Ministry secretary-general Datuk Seri Jami Salleh looks on. — EBBY SAIFUL/The Star

HYPERMARKET chain Giant has launched its Lock-On-Low (LOL) campaign in a bid to help Malaysians manage their household expenses.

The lower price initiative will feature 500 of the retailer’s best-selling items offered at its “locked-in” or unchanged prices, and will remain so until Dec 31 this year throughout 123 Giant stores nationwide.