THE colourful artworks were eye-catching, but they had a serious message – to highlight the consequences of the illegal tiger trade and dangers faced by one of the largest cat species.
Tiger Beer hosted the 3890Tigers campaign finale on Global Tiger Day, marking the end of its month-long global 3890Tigers campaign in collaboration with the World Wide Fund for Nature (WWF).
The Square at Publika Kuala Lumpur was turned into a showcase featuring tiger-inspired art pieces to represent the 250 Malayan tigers left in the wild.
The paintings, sculptures and installations were created by some 20 artists, including local talents such as Kenji Chai, Sly Fox Crew, Caryn Koh, Stephen Lau, MonoEvolve, Nestwo, Kangblabla and Malaysia Origami Association.
The art pieces all had common themes – to highlight the threats facing the iconic species, such as body part trade, poaching and deforestation, and to protect the remaining tiger population, an estimated 3,890 are said to be left in the wild.
The public could also show their support by bidding for their favourite art pieces via a silent auction, with the proceeds channelled to WWF’s conservation efforts.
“I do my part as a responsible human being by spreading awareness via my art through the 3890Tigers campaign,” said Chai, who mixes cute and vibrant imagery with adult subject matter for his street art works.
His Fade Away artworks were created based on the concept of appreciating animals and nature, and the importance of both elements to humankind.
“If you take a closer look at my art pieces, you can see the tiger image is made out of leaf motifs that are fading.
“We need to realise that these symbols of nature will soon disappear if we continue to neglect and not care about the tigers’ plight.
“If nothing is done now, future generations will not have the opportunity to see the beautiful creatures, and all that is left would be photos and videos,” said Chai.
In addition, Tiger Beer announced that US$1mil (RM4.28mil) would be donated to WWF in a bid to help protect tigers in the wild.
“We wanted to add on to the contribution by having a silent auction of the art pieces,” said Tiger Beer marketing manager Jessie Chuah.
“Although we have come to the end of the 3890Tigers campaign, this only marks the beginning for the public who are now aware of the severity of this situation.
“We hope the power of the digital platform will continue to educate netizens and spread awareness of illegal tiger trade, until the day we see an increase in the number of tigers,” she said.
Besides viewing the art pieces up close, visitors joined in activities such as body marbling, origami and jigsaw mural, as well as enjoyed food and Tiger Beer offered by selected eateries.
For the 3890Tigers campaign, Tiger Beer removed the iconic tiger on the logo across all its packaging to pose the question: “Can you imagine a world without tigers?”
The public showed their support for the cause by uploading and personalising their selfies on 3890Tigers.com, then sharing the final output on social media.