Tiger awareness campaign ends with big cat art exhibition

Tiger-inspired art pieces that were displayed at The Square at Publika Kuala Lumpur during the campaign. — Photos: RICKY LAI/The Star

THE colourful artworks were eye-catching, but they had a serious message – to highlight the consequences of the illegal tiger trade and dangers faced by one of the largest cat species.

Tiger Beer hosted the 3890Tigers campaign finale on Global Tiger Day, marking the end of its month-long global 3890Tigers campaign in collaboration with the World Wide Fund for Nature (WWF).

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