PREPARE your pom-poms and spirit fingers, Malaysia’s most intense cheerleading competition is back!
For 17 years, the teams at CHEER have wowed the crowd with wonderful stunts and stunning routines.
This year will be no exception, and even the event sponsors are eager to see what CHEER 2017 has in store for them.
“I’m really looking forward to the competition, I expect the standards will be higher this year,” said Sunway Education Group (SEG) and Sunway University senior executive director Dr Elizabeth Lee.
SEG is sponsoring RM20,000 in cash and RM5,000 worth of prizes for the winning teams, including Sunway University T-shirts, Bros bottles, Sunway College travelling bags and Samson T-shirts.
Lee said they were more than happy to support CHEER, and by extension, cheerleading because it’s an all-inclusive sport that fosters togetherness.
“You don’t need to be extremely good-looking or athletic to be part of the team in cheerleading. Anyone can take part and everyone has a role to play,” she said.
Lee has extra reason to be there at CHEER this year – the Sunway University’s senior and junior teams bagged the top and third spots respectively at CHEER 2016, and are training hard to battle each other for the championship this year.
Naturally, Lee is immensely proud of her students.
“I watch them practise every night. I have no doubt that they will do very well for this year’s CHEER,” she said.
Lee also had some words of advice for aspiring cheerleaders: pursue the sport passionately, and encourage others to get involved while they are at it.
“It’s a great way to make friends,” she explained.
CHEER 2017 Grand Finals will be a one-day event at Tropicana City Mall, Petaling Jaya on Aug 19.
The event is organised by Star Media Group’s youth platform R.AGE and supported by the Youth and Sports Ministry, the Education Ministry and the Cheerleading Association and Registry of Malaysia.
Mobile telecommunication product and service provider XOX Mobile is the official partner for CHEER 2017, with Sunway Education Group as Prize Sponsor, and Nivea, Oishi Green Tea, Canmake, Starbucks and Good Virtues Co as goodie bag sponsors.
Originally a competition that only featured the All-Girls and the Co-Ed Division with All-Boys and Mixed Teams, CHEER has expanded to include the University Co-Ed Elite Division last year.
Download entry forms and get updates on CHEER 2017 at facebook.com/thestarCHEER. #TheStarCHEER #OneMusicCHEER #StarXOXCHEER