International brand launches first flagship store in Malaysia

  • Community
  • Friday, 28 Jul 2017

(From left) MyTown Shopping Centre general manager Joakim Hogsander, Tourism and Culture Ministry deputy director-general (planning) Datuk Chong Yoke Har, Zhou and representative of Malaysia Retailers Association chairman Law Boon Eng at the opening of HLA’s flagship store.

INTERNATIONAL men’s fashion retailer HLA has arrived in Malaysia with its flagship store at MyTown Shopping Centre in Cheras, Kuala Lumpur.

The new store, measuring 318sq m, marks HLA’s first international venture offering a wide variety of the latest affordable fashion trends.

“We are excited to finally open HLA in Malaysia and to expand within the Asian market.

“HLA has always been about making affordable fashionable menswear and placing high importance on quality and style,” said HLA president Louis Zhou.

HLA will make its Malaysian debut with its Spring/Summer 2017 collection.

Shoppers trying out the stylish range of menswear from HLA.
Shoppers trying out the stylish range of menswear from HLA.

“Malaysia was our choice for international expansion as Kuala Lumpur is a bustling city with a swanky, trendy and vibrant scene, which means that locals and tourists are on the constant look out for the latest fashion inspiration,” said Zhou.

HLA at MyTown Shopping Centre offers a range of fashion and accessories and both casual and formal wear for men.

Prices start from RM39.90.

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