Bold show of creativity

(Right) Oris’ Artelier Grande Lune.

SWISS Watch Gallery’s ongoing Revolution by Time Kulture at Pavilion Kuala Lumpur is a showcase for bold and fresh designs by luxury watch brands.

The event is in its fourth consecutive year to celebrate contemporary watch-making and its spirit of adventure and creation.

Incepted in 2013, Time Kulture is a platform to display novelties from Baselworld, the leading annual watch and jewellery show in Basel, Switzerland.

The eight watch brands headlining Time Kulture are Bell & Ross, Graham, Longines, Maurice Lacroix, Oris, TAG Heuer, Tissot and Tudor.

(Above) The Graham Chronofighter Vintage Nose Art.

The Graham Chronofighter Vintage Nose Art.

“As the audience discover the collections from the eight brands, we hope they will appreciate the world of watchmaking and the reason why it never ceases to amaze,” said Valiram retail specialist chief executive officer Julian Levy.

Two hundred guests comprising young entrepreneurs and game-changers, watch enthusiasts and key media figures attended the launch party.

Malaysian hip-hop artiste and entrepreneur Joe Flizzow, chef Isadora Chai, fitness guru Hansen Lee, and entrepreneur, MindValley author and founder Vishen Lakhiani were among the guests at the event.

The brands showcased their 2017 key watch novelties and attracted visitors with interactive elements at their respective booths.

Tudor presented its new #BorntoDare campaign featuring ambassadors David Beckham and the All Blacks rugby team of New Zealand, along with a spotlight on its Heritage Black Bay Chrono.

TAG Heuer drew the visitors with virtual reality fun while the Oris booth offered customers a chance to win Formula 1 Malaysia Grand Prix grandstand tickets with its mini race car challenge.

Concurrently, participants can take part in an online digital interactive game, “What’s Your Watch Personality quiz”, at throughout the duration of Revolution by Time Kulture.

They can discover the watch style that best reflects them and have the chance to win daily mystery prizes and a RM5,000 Swiss Watch Gallery cash voucher.

Meanwhile, guests at the launch party had opportunities to explore the watch collections and grab the shopping privileges offered including exclusive gifts with purchase.

Swiss Watch Gallery regional general manager Lee Siew Hoong (centre) chatting with Levy (right) at the launch of Swiss Watch Gallery’s Revolution By Time Kulture.

Swiss Watch Gallery regional general manager Lee Siew Hoong (centre) chatting with Levy (right) at the launch of Swiss Watch Gallery’s Revolution By Time Kulture.

They also savoured delicious canapes and desserts prepared by Quivo.

BMW Malaysia also had many guests who wanted a close-up look at the new classy M4 Coupe in Sakhir Orange while the flashy exhibition of trendy shoes by Italian designer Giuseppe Zanotti was an eye-catching addition to the event.

Joe Flizzow who wore the Bell & Ross BR 03-92 Phantom Ceramic, got the crowd going with an energetic performance of his hits.

The night continued with a set by DJ Patricia Knudsen.

The three top spenders at Graham during Time Kulture will be rewarded with an Air Adventure — a one-hour flight over Kuala Lumpur.

Swiss Watch Gallery’s Revolution by Time Kulture exhibition at Pavilion Kuala Lumpur.

It includes a luxury car pickup/drop-off and lunch or dinner.

Revolution by Time Kulture is presented by Swiss Watch Gallery in partnership with BMW Malaysia, Heineken, Maybank and Nespresso.

The showcase in Kuala Lumpur ends tomorrow and will travel to Penang in October and Johor Baru in November.

For details, visit

The TAG Heuer Connected Modular 45 Luxury Kit.

The TAG Heuer Connected Modular 45 Luxury Kit.


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