ASPEN Group’s iconic ‘AG’ corporate logo has been given an update alongside a new tagline to better represent the company’s core values.
The updated symbol, with white against dark teal, now adorns the group’s offices and project sites alongside the words ‘Redefine Living’.
It epitomises the culture that drives the group — from daring to be different to pushing boundaries in creating products and services that bring better living to all.
Group chief executive officer Datuk M. Murly said this during the unveiling ceremony at its Penang head office, Aspen House, in George Town.
“We see this as a redefining moment for the new logo’s open ended lines symbolise a myriad of new possibilities and a new foundation for Aspen Group.
“It reflects how we are open-minded, creative, inspiring, enthusiastic, credible, approachable and flexible in customising offerings to suit the needs of clients.
“Our vision is to challenge and change the perspective of society, and be a key force in shaping the property development industry through quality and affordability.
“By being among the first in the industry to offer these, we hope to set a benchmark for better living. It underscores our promise to Redefine Living.
“We have come a long way since our founding four and half years ago, and have much more to achieve in the long run,” he added at the event recently.
Murly later joined group chairman and executive director Datuk Seri Nazir Ariff, as well as director Lee Peng Cheong, in putting their hands on a plasma globe.
Following some light effects, the old logo in two tones of green swivelled around to be replaced by the new version as confetti and balloons filled the air.
In conjunction with the rebranding campaign, the group also introduced its limited-time only Summer Hot Sales promotion.
Under this, buyers only need to pay as low as 1% down payment. The remaining 9% can be paid in nine stages according to the Housing Development Act.
On top of that, they will also be eligible to receive RM5,000 in duit Raya, extra 5% discount and double the 10x referral fees.
The promotion applies to Tri Pinnacle, Vertu Resort, the Vervea commercial precinct, and Beacon Executive Suites, until July 31. Terms and conditions apply.
One can find out more at the group's roadshow in Queensbay Mall (ground floor, next to Central Atrium) which ends today. It is open from 11am to 10pm.
Otherwise, visit the Aspen House at 300, Macalister Road, call the toll free line at 1-300305000 or look up myaspengroup on Facebook and aspengroup.my on Instagram.