Guide to adapting to digital age

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  • Saturday, 10 Jun 2017

(From left) Mah Sing corporate communications senior general manager Lyanna Tew, Liew, MRCA president Datuk Garry Chua, Lim, MRCA immediate past president Datuk Liaw Choon Liang and deputy president Valerie Choo at the announcement of the two upcoming events.

BUSINESSES and individuals who are looking to learn more about digital retail initiatives (DRI) as well as franchising opportunities can look forward to two upcoming events.

The Malaysia Retail Chain Association (MRCA) is organising the second MRCA Retail Conference on July 12 at St Giles The Gardens and the Malaysia International Retail and Franchise (MIRF) Exhibition 2017 from July 13 to 16 at the Mid Valley Exhibition Centre (MVEC).

The MRCA Retail Conference, themed “Innovation: The Future Is Now”, will focus largely on technology advancements and how businesses need to adapt to the digital age with the right tools.

“For the past couple of years, the way in which businesses are run are changing and becoming more challenging.

“We have to adapt to the changes in the right way or our businesses will be disrupted,” said conference organising chairman and MRCA deputy secretary-general Datuk Bruce Lim.

These changes, Lim said, had a lot to do with their technology.

“Our consumers are getting smarter and demands will be higher.

“Even retail space – the way a business sells a product or service – has also changed.

“All these can affect logistics, the supply chain, the way we train and hire people and set up systems and processes,” he noted.

Lim said to adopt all these changes, one cannot just hop on the online bandwagon.

“We need to learn from pioneers, people who have already gone into this; they will be able to share their experiences.”

The conference will have Performance Management and Delivery Unit (Pemandu) chief executive officer Datuk Seri Idris Jala, Malaysia Digital Economy Corporation (MDEC) chief executive officer Datuk Yasmin Mahmood and ADV Fusionex chief executive officer and managing director Datuk Seri Ivan Teh to deliver the keynotes.

There are three sessions on the full-day conference that will also feature prominent speakers, among them Tesco Malaysia chief executive officer Paul Ritchie, Senheng Electric (Kuala Lumpur) Sdn Bhd managing director KH Lim, chief marketing officer Lam Swee Kim, Loob Holding Sdn Bhd chief executive officer Bryan Loo and BookDoc founder Datuk Chevy Beh.

The three sessions are divided into “Wholesale Shakers”, “Digital Transformers” and “Young and Bold Movers”.

Lim said the conference would not only be a platform for talks, it would also see the sharing of retail information, networking opportunities as well as booths with engaging content.

Ticket prices are RM500 for the public and RM300 for MRCA members.

The MIRF Exhibition also returns for the second year with the promise of a bolder, bigger event.

Its organising chairman and MRCA vice-president Datuk Liew Bin said the exhibition will open up even more opportunities with 250 booths and participation of businesses from seven countries.

“This franchise fair provides a good platform for people who want to start their own business but do not know where to start.

“We notice a lot of people want to invest in a business, and franchising poses less risks as the brand and systems have already been established,” shared Liew.

“It is a business model where franchises grow together along with the brand.”

He said F&B contributes most to the franchise sale at 80%.

“Franchising can be a huge contributor to the country’s GDP, and Malaysia has a lot of room for improvement.”

This year, he said MRCA aims for a 20% increase in total transaction revenue from last year’s RM50mil, with the involvement of 250 exhibitors as well as the targeted 20,000 visitors for the four-day event.

Registration is open for trade and public visitors.

The two events are organised in collaboration with the Retail and F&B Productivity Nexus of the Malaysia Productivity Corporation and Mah Sing Group, and are supported by MRCA corporate patrons Maxis, Maybank, Mastercard, Fusionex and Quill Automobiles.

Visit for more information on both events or call the MRCA secretariat at 03-6882 4333.

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