Brand launches campaign to promote hygiene


Actor Farid Kamil and his son Che Mad with Chong at the launch of Lifebuoy’s nationwide drive themed ‘Sucikan Diri dan Hati, Ramadan Ini’.

UNILEVER Malaysia’s hygiene liquid body wash and soap brand, Lifebuoy, has embarked on a nationwide drive to amplify the importance of hygiene among Malaysians.

Themed “Sucikan Diri dan Hati, Ramadan Ini”, the initiative comprises a series of activities to promote hygiene awareness.

Lifebuoy has also engaged actor Farid Kamil to connect with Malaysians through a commercial.

The commercial features the celebrity dad and his son Muhammad (Che Mad) showing the importance of hygiene to stay germ-free in a Ramadan setting.

Unilever Malaysia marketing director Vincent Chong said: “This initiative takes our mission a step further as we spread awareness of hygiene in an interesting format while going to the ground to convert it into real action.”

The Lifebuoy team is set to travel across selected towns in Malaysia.

Actor Farid Kamil and his son Che Mad with Chong at the launch of Lifebuoy’s nationwide drive themed ‘Sucikan Diri dan Hati, Ramadan Ini’.

Actor Farid Kamil and his son Che Mad with Chong at the launch of Lifebuoy’s nationwide drive themed ‘Sucikan Diri dan Hati, Ramadan Ini’.

Throughout the holy month, there will be a series of visits to Ramadan bazaars and mosques in Johor, Terengganu, Pahang and Kedah. Numerous activities will be conducted including hand-wash demonstrations and distribution of more than 3,000 Lifebuoy care packs.

Lifebuoy is also offering its customers a chance to win RM100,000 worth of prizes including cash vouchers from Habib Jewels.

For details, visit www.ramadhanlifebuoy.ulmcontest.com.

The commercial featuring Farid Kamil and his son is available on YouTube at www.youtube.com/watch?v=byw2wwtEn28.

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