‘Maxximising‘ viewing experience


(From left) GSC general manager Irving Chee, Boustead Ikano director Thomas Malmberg, Koh and Boustead Ikano director Datuk Koo Hock Fee receiving blessings from lions at the launch of GSC MyTown, Cheras.

GOLDEN Screen Cinemas (GSC) has achieved yet another milestone by bringing the largest GSC Maxx screen to Malaysia via its latest GSC cinema in MyTown Shopping Centre, Cheras.

Measuring 21.6m in width and 11.9m in height, the screen incorporates a laser phosphar cinema projector paired with fully digital sound processors.

Complete with DBox and Dolby Atmos, the entire viewing experience can now be enjoyed by movie-goers as they feast on arresting visuals and a grand sound system paired with motion chairs.

Speaking at the GSC MyTown launch event, chief executive officer Koh Mei Lee said RM23mil had been invested to build this sophisticated multiplex.

“GSC MyTown is set to elevate the viewing experience of Cheras movie-goers, and will also showcase a Premier class hall, adding another level of comfort and relaxation to the cinematic experience.

“I would like to thank Boustead Ikano Sdn Bhd directors Thomas Malmberg and Datuk Koo Hock Fee, along with his team for their support,” she said.

The new 13-screen cinema features 1,835 seats, including wheelchair spaces.

It also features GSC’s E-Kiosk for quicker ticket purchases and access to halls with the current autogate system.

During the launch of GSC MyTown at the mall’s Central Town, the area was decked in a Pirates of the Caribbean-themed decoration with the management team dressed in pirate costumes.

Guests were treated to a buffet dinner followed by a movie premiere of Pirates of the Caribbean: Dead Men Tell No Tales.

In conjunction with the cinema’s opening, patrons can enjoy a buy-one-free-one movie ticket promotion, upon availability from June 1. A giveaway of Wonder Woman and Despicable Me 3 posters will start from June 15.

Customers will also receive a collectible Coca-Cola glass bottle with any purchase of Combo 2 and Combo 3 while stocks last.

Additionally, there will be onground activities such as the Spiderman: Homecoming photo booth (until June 17), Treasure Chest Game (until June18), movie character appearances, popcorn sampling as well as candy floss and balloon giveaways.

Those travelling to or from MyTown Shopping Centre can take advantage of the GrabCar voucher code GrabGSCMyTown for a RM8 discounted ride, valid until June 12.

GSC currently operates 361 digital screens in 41 locations across Malaysia and Vietnam.

This year, GSC is also focusing on another two new cinemas in Melawati Mall, Kuala Lumpur and Paradigm Mall, Johor Baru.

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