THE smell of it wakes you up in the morning, invigorating the senses, but a whole festival dedicated to coffee?
The buzz coffee drinkers experience was but one aspect as Malaysia Coffee Fest 2017 sought to further expand the appreciation in the subtle nuances of tasting a good cup of joe.
With mellow mood music, food and the scent of freshly brewed coffee in the air, 68 coffee specialists, bean suppliers and equipment distributors were brought together for three days to celebrate all things coffee.
Workshops to develop a deeper sensory appreciation for coffee and introduction to brewing sessions were set up at the Coffee Clinic section for visitors to gain more knowledge on the subject and encourage the growing coffee culture in Malaysia.
Visitors also unhurriedly strolled through Kuala Lumpur Convention Centre’s hall to sample the various offerings from the many well-known and boutique coffee houses.
One such local coffee distributor – Duddells Coffee Roastery and DripCold Brew – creatively developed a soda-like fermented coffee and Hainanese cold brew using Toraja beans from Sulawesi with an equally inspired brand name, Botak’s Best Coffee.
“Our local coffee is dark and strong-bodied so the beans are roasted for longer to mimic these flavours, then put together with condensed and evaporated milk,” said founder Nielsen Duddell on creating a local kopi feel with dark chocolate notes that Malaysians favour.
Tea enthusiasts were not left out of the brewing scene with specialists such as Prana Chai at hand, steeping its own fresh Sri Lankan tea leaves mixed with spices and naturally preserved with honey for a perfect cuppa.
The brand was founded in Australia as chai is the third most popular beverage on menus in the country, said Prana Chai Asia representative Joanne Ho-Lee.
“Tea has a very symbiotic relationship with coffee so it was apt that we joined in to get people to understand the difference between powdered chai and chai with a fresh blend of tea leaves and spices.
A Food Truck Fiesta section was available to those looking for a nibble after a day of coffee and tea drinking. Six food trucks offered a medley of local and international eats with sounds from the Music Café by DOREMi.
In contrast to the relaxed scene, local baristas showed off their skills at the Malaysia Open Barista Championship and Malaysia Open Latte Art Championship, sharing a love of the caffeinated drink and their stories behind each cup.
The business-to-consumers festival was organised by Conference and Exhibition Management Services Conference and Exhibition (Malaysia) Sdn Bhd, co-hosted by Malaysia Speciality Coffee Association and Café Owners Alliance Malaysia.
For details, visit www.mycoffeefest.com.my