THEY say good things come in threes, and iM4U Fabrik Kasih bersama Sunway wants to do exactly that.
Back for its third edition, the educational welfare programme will be spreading festive joy at three locations with the help of three fashion designers this Ramadan.
This year, 405 residents of nine homes across Kuala Lumpur, Perak and Penang will celebrate Hari Raya with a set of new baju raya each.
iM4U fm director Kartini Ariffin said the unique project provides a platform for the youth to give back to the community and in the process, bridge the gap between education and the fashion industry.
“By combining all sectors of the public, private and educational institutions, this initiative not only gives the beneficiaries a memorable experience of having their baju raya tailor-made, but also exposes the students to how the industry works.
“We want to thank all our partners and the students for putting in the hours to ensure the creations are Raya-ready for the beneficiaries,” she said.
The beneficiaries are various children’s homes, old folk’s homes and autism centres including Pusat Jagaan Harian Warga Tua Cheras Baru in Kuala Lumpur; Pertubuhan Kebajikan Anak-Anak Yatim Dan Warga Miskin Parit (Bait Al-Amin) in Perak; Wisma Yatim Lelaki dan Perempuan Islam Pulau Pinang; and the National Autism Society (Nasom) in all three states.
Under the guidance and mentorship of local fashion designers Tengku Syahmi, Zakwan Anuar and Fuzana Mokhtaza, 405 fashion design students from 16 Giatmara Malaysia and vocational colleges will design and sew the clothes using fabrics and accessories sponsored by PKNS Real Estate Company.
Four vocational colleges in Kuala Lumpur are being led by Fuzana to create a Raya collection themed “Fluidity”.
“The theme revolves around customising outfits that are comfortable and suitable for each recipient, taking into account the different types of fabric suitable for the recipients, who range from an autistic child to the elderly,” said Fuzana.
Tengku Syahmi shared that it was an eye-opening experience for him when he visited the homes in Perak.
“Meeting the recipients in person helped me to understand better what they needed in terms of materials and cut,” said Tengku Syahmi, who is heading the “60s Salmo”-themed collection undertaken by six Giatmara centres in Perak.
Meanwhile, six Giatmara centres in Penang will have Zakwan Anuar as their mentor for their “21st Century Warrior”-themed Hari Raya collection.
Throughout May, both students and designers will make several visits to the homes to conduct measurements and fitting sessions.
This year’s programme will end with Buka Puasa Gala Nights at three specific locations in June when the baju raya recipients will strut down a runway to show off their brand new outfits.
On top of the new baju raya, the nine homes will also be refurbished by Sunway Property and Sunway Construction.
The National Kidney Foundation supports the event through a School Outreach Programme for children comprising a health awareness talk and educational activities.
“We are pleased to partner with iM4U fm once again for this initiative. Sunway is committed to the United Nations Sustainable Development Goals.
“We hope to create an even greater impact on the lives of our communities by putting our resources behind initiatives that cut across multiple goals,” said Sunway Group brand marketing and communications senior general manager Jane Poh.
The iM4U fm Fabrik Kasih bersama Sunway 2017 Buka Puasa Gala Nights will be held at Sunway Resort Hotel and Spa in Kuala Lumpur on June 2, Sunway Lost World Hotel in Ipoh on June 8 and Sunway Hotel Seberang Jaya in Penang on June 15.
For details, tune in to 107.9fm or visit www.im4ufm.my, iM4Ufm Facebook page and im4ufm instagram.