THERE is a new kid on the block and it is already joining the ranks of urban supermarkets in town.
Oliver Gourmet is set to thrill shoppers with its wide range of local and international brands of premium groceries to further elevate their gastronomic experience.
Located at the ground floor of Tropicana City Mall, Petaling Jaya, this grocery store is bursting with some 15,000 SKUs (stock keeping unit) that will spoil shoppers for choice.
Its aim is to provide customers with quality products that are affordable, said Oliver Gourmet Sdn Bhd managing director Tham Oi Loon.
“Today, customers are more discerning on prices while looking for the best quality and great value buys.
“So we focus on our pricing strategy,” said Tham, who has two decades of experience in the FMCG (fast-moving consumer goods) industry.
He revealed that the pork in the non-halal area was fixed at wet market prices, allowing shoppers to get everything in one place.
To maintain the freshness of produce, for example, Tham said their seafood was from Kuala Selangor and not imported from neighbouring countries.
He said they also emphasised the importance of customer service experience.
“We want to encourage communication between the shoppers and our staff as we hope to become the community grocer,” he revealed during the grand opening of the store.
Tham listed a few ways they would enhance shopping experience, which include helping shoppers to ferry their bulk purchases to their vehicles, and cooking for shoppers upon request at the non-halal dining area.
Additionally, customers can enjoy the freshly baked pastries and bread at the bakery section while enjoying a cup of coffee at Oliver Cafe.
He is also proud of the wine and alcoholic beverage corner that carries 1,500 different wine labels.
Oliver Gourmet, spanning across 1,114.84sq m, is inspired by the food halls in Europe and North America, and especially Dean & Deluca in New York.
You may feel a little perplexed wondering how does a grocery store exude a department-store feel when there are lemons and oranges brimming from their crates.
But that is how it is — designed as such after considering shoppers’ needs and expectations.
The high ceiling has been made to look lower by using hanging light bulbs and industrial-style decor, injecting a contemporary twist to the place.
Tham said the store was well-lit to express warmth and sophistication, with aisles spaced out wide enough to provide comfort to shoppers when perusing products.
The total investment for Oliver Gourmet is RM10mil in store development; and a second one is already on its way to opening at The Mines shopping centre in Seri Kembangan.
“We want to be known as the store that delivers exclusive top line products with one-stop shop solutions that cater to all who want to experience the gourmet style of shopping,” said Tham.
In conjunction with the grand opening of Oliver Gourmet, shoppers who purchase coffee at the cafe from now until May 14 will get a free mini croissant.