Cha-Ching mascots Zul (in check shirt) and Prudence (in blue dress) entertaining the children at the carnival held in conjunction with the launching of PRUkasih programme in the Rifle Range flats in Air Itam, Penang. — Photos: GOH GAIK LEE/The Star
THE 3,456 families living in the Rifle Range flats in Penang will now be able to sign up for the PRUkasih programme, a fully sponsored financial protection plan brought by Prudential Assurance Malaysia Berhad (PAMB).
PAMB chief brand officer Fiona Liao said the company was bringing PRUkasih to urban low-income households in the northern states of Malaysia for the first time, starting with the Rifle Range flats community, one of the oldest low-income communities in Penang.
