JOHOR BARU: Local small and medium enterprises (SME) must continue to look at China as a gateway to expand their business into the international market.
Johor Tourism, Domestic Trade and Consumerism committee chairman Datuk Tee Siew Kiong said Chinese investors have always seen Malaysia, in particular Johor, as a destination for investment.
He said with its strategic location within the region, Johor stands to gain tremendously through investments from China.
“We have good infrastructure here and the cost of living in the state is not as high compared to Singapore.
“This will attract more Chinese businesses to come here and local SMEs must take advantage of this by establishing a good business network with them,” he added.
Tee said this after receiving 45 delegates from the Malaysia-China Entrepreneurs Association at Bangunan Sultan Ibrahim here.
He pointed out that SMEs must transform and have a global approach if they want to break into China's growing market.
Tee said with China becoming the world's economic powerhouse, there were many opportunities for local SMEs to venture into the international scene.
“We are now living in the globalisation era and if we are not ready to make changes, we will be left behind.
“SMEs must adapt to the current global demand and create key strategic partnerships with Chinese investors for their businesses to grow even further," he said.