THE judging process for the Kuala Lumpur Mayor’s Tourism Awards (KLMTA) 2017 will start today and will take one month.
During the process, the public can also cast their votes on their preferred establishment.
The KLMTA, initiated in 2011, is held every three years to recognise the “best of the best” of service providers in various categories with the aim of raising standards in the tourism industry.
Kuala Lumpur Tourism Bureau general manager Khairul Anuar Mhd Juri said public voting only constituted 5% of the points while the remaining points would be awarded by the judges.
“This is to prevent the prestigious KLMTA 2017 from becoming a popularity award.
“The nominees are being shortlisted in stages and so is the judging process,” he said after a luncheon to announce the award partners at Shangri-La Hotel, Kuala Lumpur.
For KLMTA 2017, the awards partners are The Shangri-La Hotel Kuala Lumpur, Royal Selangor Marketing Sdn Bhd, Elang Wah Sdn Bhd, Arch Kuala Lumpur City Gallery and Canon Marketing (Malaysia) Sdn Bhd.
Among the categories dropped this year are Foreign Airline, Domestic Airline, Local Print Media and International Print Media.
However, this year, Kuala Lumpur Tourism Bureau has introduced two additional categories – Food Court (Dining) and Education Tourism.
“Despite a reduction of categories, we will constantly review the relevance of the categories that have direct contributions to the tourism sector in Kuala Lumpur.
“We hope this awards can drive tourism in the city.
“According to some hoteliers, we have about 60% to 70% occupancy and I think it is good for the city,” he added.
Nominees who receive 25% and above of the total votes cast will get full points, 20% to 24% will get four points, while those who get 15% to 19% will get three points and so on.
Award recipients will each receive a trophy and certificate as well as the exclusive rights to use KLMTA 2017 logo in their promotional materials.
Platinum award recipients will be given up to 50% discounts in their licensing fees while gold award recipients will enjoy 25% discount.
“I believe this awards programme has developed a reputation for having the highest standards in the industry.
“Receiving this award has become an aspiration for many tourism players in the industry,” said Kuala Lumpur mayor Datuk Seri Mohd Amin Nordin Abd Aziz who launched the event.
Visitors can vote through www.klmayortourismawards.com from April 16 to May 5.