KLUANG: A group of underprivileged children from the Kiwanis Club Kluang Mandarin Care Centre and Agape Children’s Homes were in for a treat at the Uniqlo store at Kluang Mall here.
In an effort to spread some festive cheer, some 47 children were each given a RM200 shopping voucher from Kluang Mall to shop to their heart’s content at the Uniqlo store.
The event was a lively affair, as the children and volunteers from Uniqlo and Kluang Mall engaged in several ice-breaking games before taking to the aisles to choose new outfits.
A collaboration between Uniqlo and Kluang Mall, the In Store Shopping Experience (ISSE) saw the children exploring the store and picking out several items they liked last Friday.
It was also a new experience for the children, as they had to learn how to calculate and manage their budget as well so as to keep track of their spending.
Many of the children were even able to walk away with more than four pieces of clothing from the store.
One of the volunteers, Kluang Mall marketing executive Lim Hui Jun, 29, said that it was a memorable experience for her, as she was able to bond with the children.
“It made me happy, as it allowed me to do something nice for the community before Chinese New Year,” she said.
She added that she believed it was the small things that counts in changing someone else’s life.
Uniqlo Malaysia chief operating officer Jocelyn Ng said that apart from bringing cheer to the children, the experience also teaches them the value of money.
“It teaches the children and even the volunteers how to best manage what they have and how to choose clothes that are suitable,” she said, adding that the ISSE project began in Singapore a few years ago.
She added that the project intended to improve the life skills of the children, and to nurture in them the ability to choose suitable clothing and manage a budget.
Kluang Mall executive director Tey Fui Kien said that it was important for them to help improve the communities in which they lived.
He added that he was glad that their joint collaboration with Uniqlo helped elevate the quality of living for the children, and said was looking forward to more of such events.