SINCE it is the Year of the Fire Rooster, The Chicken Rice Shop (TCRS) has turned up the heat of its menu to offer customers a fiery start to the year.
Created specially for Chinese New Year, TCRS has unveiled its Ayam Rangup Berapi, a dish born from the collaboration between the halal family restaurant chain and Mamee-Double Decker (M) Sdn Bhd.
While it is tender on the inside, the chicken is crunchy on the outside as it is coated with Mister Potato Crisps Fiery Fried Chicken Flavour, making it not only tasty, but zesty addition to the existing menu.
Surprisingly, for someone who cannot take spicy food, I found the Ayam Rangup Berapi kind to the tastebuds.
The chicken is first baked, and then minimally fried, giving diners a healthier option.
TCRS Restaurants Sdn Bhd chairman Tunku Datuk Mu’tamir Tunku Tan Sri Mohamed said “Ayam Rangup Berapi” is set to be a hit with all Malaysians.
“When we were developing this recipe, we kept in mind that TCRS is well-known as a place where all Malaysians come together to enjoy a wholesome, authentically Malaysian meal.
“Malaysians love a little bit of spiciness in their food to get the appetite going.
“This is why we trust that Ayam Rangup Berapi can bring Malaysians from all walks of life together during this festive season to enjoy a wonderful meal at TCRS,” he said.
He added that this was the first time in 17 years since its inception that TCRS was collaborating with a snack food manufacturer to create a unique offering in its menu.
To date, The Chicken Rice Shop has a total of 92 outlets, including in Singapore and Brunei.
TCRS chief executive officer and co-founder Wong Kah Lin added that they will expand their business to Myanmar, with the first outlet opening on Jan 28.
“Additionally, they will be opening two more outlets by the first half of the year, making it a total of three outlets in Yangon.
“In Malaysia, we aim to open 10 outlets by this year as a group,” she said, adding that the group also consists of Sepiring that serves Malaysian dishes; DubuYo, an urban Korean cuisine restaurant, and Pancake House.
The Chicken Rice Shop’s Ayam Rangup Berapi is available until March 31 with two pieces going for RM15.80 (ala carte), while combo meals start from RM19.80.
Guests can also upgrade to the Prosperity Rice that is only available for a limited time by topping up RM1.80 on any combo meal, and add on purchase of the Prosperity Chiller at RM4.80 with any Ayam Rangup Berapi meal.
On another note, TCRS has an ongoing promotion that falls on the 18th of every month, Chicken Rice Day, whereby patrons of the restaurant will be able to order a quarter chicken – steamed, roasted or soy sauce flavours – for RM1.80.
For details, visit www.thechickenriceshop.com