THE 2016 Toyota Classics, an effort to promote orchestral music and raise funds, once again ended on a high note as it successfully collected a total of RM382,000 from ticket sales as well as corporate donations.
Proceeds were donated to two pre-selected organisations – Universiti Teknologi Mara’s (UiTM) Music Faculty and the Youth Trust Foundation (MyHarapan) – with each receiving RM191,000 at a cheque presentation ceremony.
UMW Toyota Motor president Datuk Ismet Suki thanked supporters as well as corporate and individual donors for making their contributions despite the economic challenges.
Dr Ramona (centre) briefing Ismet (left) and Takeyama (right) on bamboo instruments after the cheque presentation ceremony.
“The Toyota Classics was conceptualised not only to bring top orchestras to this part of the world, but also raise funds for community initiatives. We hope the funds will enable both beneficiaries to start their projects in 2017 to benefit youths,” he said.
This year’s donation was aimed at empowering the young, and this was UMW Toyota’s way of investing in the future, Ismet added.
“It is our way of paying it forward, by being enablers for the youth of today so that they can learn important values, life skills and leadership qualities necessary to create a better world in the next generation and beyond.
“UMW Toyota Motor will continue our journey to engage with the young in next year’s Toyota Classics programme and possibly for many years to come,” he stated.
UiTM Music Faculty dean Assoc Prof Dr Ramona Mohd Tahir said the funds would be used for the bamboo sound arts project. The aim is to preserve and create Malaysian bamboo instruments through composition, performance and education.
“Components of the project include a literature review and identification of bamboo musical instruments and their localities in Malaysia; acquisition and documentation of Malaysian bamboo musical instruments; and lastly, an exploration of innovative ways in creating sounds and new musical instruments from bamboo,” she explained.
On the other hand, Youth Trust Foundation, which is dedicated to empowering young Malaysians by supporting youth projects and initiatives, will use the money to fund selected recipients.
Through a quantum of RM15,000, the grants will be given to young people who can demonstrate that their social initiatives are replicable, scalable and sustainable.
“The idea is to put these youths out there and really develop solutions that people actually want. It also develops life skills that you need to learn something – that has not necessarily been dealt with at school or university,” said Youth Trust Foundation chief executive officer Nurfarini Daing.
She added that they would go through a proper process and applicants would need to follow a set of criteria.
As one of UMW Toyota Motor’s main pillars of corporate social responsibility, Toyota Classics revolves around the tagline of “Music that Moves Lives”. From the beginning, its mission has been to provide a night of great music while raising funds for charity.
The 2016 Toyota Classics on Nov 2 at Dewan Filharmonik Petronas, Kuala Lumpur featured a performance by the Baltic Neopolis Orchestra from Poland.
The initiative has, to date, raised almost RM8mil, benefiting 63 charitable and non-governmental organisations.