EAT a spoonful of ghost pepper or drink a blended McDonald’s Happy Meal.
These are some of the absurd challenges, team members of two social movements – Incitement and Liter of Light Malaysia – are willing to take up if it means that 68 orang asli families from Kampung Teras in Slim River will get street lights.
Mohd Zikry Kholil, co-founder of both social movements, said they are running a #givelight campaign to raise RM72,000 to build 60 solar-powered street lights for the village with 112 people.
“The campaign is divided into 10 fundraising goals for different families.
“When one family has hit its fundraising goals, one of the team members will take on a crazy challenge,” he said.
“When all of the families hit their goals, we will then get American singer, songwriter and record producer Akon to do a challenge,” he added.
Liter of Light is a social global, open-source movement founded in 2011 with aims to provide ecologically sustainable and cost-effective lighting for the underprivileged and marginalised communities.
Liter of Light Malaysia has lighted up 20 villages in Cameron Highlands and one village in Keningau, Sabah.
Meanwhile, Incitement started in 2011 to transform people’s inspiration into taking actionable steps toward their personal growth and helping challenged communities while also promoting volunteerism and social impact amongst youths in the local scene.
They are now a next-generation social business with thriving international community and establishments in five continents and 44 countries.
Mohd Zikry said Kampung Teras has no access to electricity and has been living in the dark for ages.
“The only sources of light are candles and bonfires.
“The campaign also aims to spread awareness on energy poverty in Malaysia,” he said, adding that about 1% or 300,000 Malaysians are living without any access to electricity.
“The holidays are just around the corner but we often forget that there are still people, just two hours from the city, living without the privilege we have,” he added.
Mohd Zikry said both Incitement and Liter of Light have installed 931 solar-powered lights, impacting 562 orang asli families.
The campaign will run from now until Dec 25.
For details or to donate, visit http://bit.ly/Media-GivesLight