Firm unveils new showroom in style


The all-new Jaguar F-Pace SUV.

SISMA Auto (Utara) Sdn Bhd has opened a brand new showroom in Jalan Sultan Ahmad Shah on Penang island to cater to the growing market.

It has been appointed by Jaguar Land Rover (Malaysia) Sdn Bhd as the exclusive dealer for the two luxury automotive brands in the northern region.

The strategically located showroom supplements Sisma Auto Utara’s full-fledged Jaguar Land Rover service centre in Sungai Pinang, that has been in operation since last year.

A view of the Sisma Auto showroom in Jalan Sultan Ahmad Shah, Penang. (Right) The all-new Jaguar F-Pace SUV will be showcased at the carnival today and tomorrow.

A view of the Sisma Auto showroom in Jalan Sultan Ahmad Shah, Penang.

The Penang branch is Sisma Auto’s third after its flagship 3S centre in Glenmarie and its city showcase showroom in Bukit Bintang, in the heart of Kuala Lumpur’s business and tourist district.

Sisma Auto’s new Penang showroom, which sits on a 28,000sq ft plot of land with ample parking space, will showcase the latest range of Jaguar and Land Rover models available in Malaysia.

For added convenience, service customers can choose to drop off their Jaguar or Land Rover at the showroom.

Sisma Auto Utara sales manager Eric Ooi said the new Penang island showroom would help enhance market awareness of both the automotive brands through better brand and product visibility at a premium location.

“The current range of products from both Jaguar and Land Rover is some of the best and most exciting ever in the history of these two iconic British automotive brands.

“We are delighted to be able to showcase the all-new F-Pace, the first-ever performance SUV produced by Jaguar, in conjunction with our opening,” he said.

Ooi added that the new showroom and service centre would serve a large pool of existing Jaguar and Land Rover owners not only in Penang but also throughout the northern region.

“We are also pleased to announce that all valid service vouchers issued by the previous authorised dealer would be honoured by Sisma Auto Utara,” he said.

In conjunction with the new showroom opening, Sisma Auto Utara will be organising a Jaguar and Land Rover Weekend Carnival today and tomorrow from 10am to 5pm.

There is no better time to buy your dream Jaguar or Land Rover than at the carnival as amazing cash rebates are offered for selected models.

These include the all-new Jaguar XE compact sports sedan (up to RM25,000 rebate) and XF sports sedan (up to RM60,000 rebate), the stylish Range Rover Evoque (up to RM80,000 cash rebate) and the seven-seater Land Rover Discovery Sport SUV (up to RM100,000 rebate).

For product enquiries, test drives and after-sales service, please contact Sisma Auto Utara at 04-2262279 (sales) and 04-2881155 (service).

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