STAR Wars fans are getting a treat with Golden Screen Cinemas Sdn Bhd (GSC) unveiling its limited edition Star Wars T-shirts.
In conjunction with the upcoming Rogue One: A Star Wars Story, GSC hosted a fashion show, aptly themed Rogue Vogue at GSC Mid Valley Megamall recently.
GSC senior marketing manager Lionel Loh said the T-shirts were conceptualised from the Star Wars art found in GSC Mid Valley Megamall, painted by local street artist Mahathir Masri, better known as THEY.
“The shirts are specially designed for a charitable cause in support of the children from Persatuan Kebajikan Kanak-Kanak Cornerstone,” Loh said.
Loh also said to add on the excitement of the fashion show, GSC engaged four local fashion designers – Calvin Thoo, Jimmy Lim, Nerd Unit and Stoned & Co – to create 28 unique interpretations of the two T-shirts.
“Some of the designs are available for viewing at GSC Mid Valley Megamall until Dec 16,” he said.
Star Wars fans can get the T-shirts when they purchase the special e-combo, priced at RM38.90, via the GSC Mobile App.
“Each e-combo comes with a regular popcorn-and-soft drink set and a special edition T-shirt, available in either black or white.
“Proceeds will go to Persatuan Kebajikan Kanak-Kanak Cornerstone, a children’s home in Semenyih, to help cover its monthly operating expenses,” he said.
The e-combo has been available from Nov 28.
Other than that, patrons of GSC Mid Valley Megamall can also view the graffiti artwork that has gone from walls onto the T-shirts.
The movie will be in cinemas on Dec 15.
“GSC is working closely with more homegrown talented street and graffiti artists to deck the walls at other GSC locations with more movie-related art.
“Movie-goers will soon be able to spot these exciting graffiti works in GSC IOI City Mall and GSC Ipoh Parade among others,” he said.