KUCHING: The Urban Adventures is now in Kuching, thanks to a joint collaboration between local travel agency Paradesa Borneo and global brand Urban Adventures.
The newly launched Urban Adventures Kuching offers food-tasting tours called “A Bite of Borneo by Bike”.
The food tour explores Kuching’s historical quarters by foot, the neighbouring villages on bicycles as well as crossing rivers aboard traditional boats to discover the sight, sound and taste of Borneo.
Sarawak is a multiracial state with 27 ethnic groups, each offering a unique traditional cuisine.
Assistant Tourism Minister Datuk Lee Kim Shin said it would be a great benefit to Sarawak if the local cuisines could be fully promoted for tourism.
“Food is a very important component; therefore it is a timely initiative by Urban Adventures Kuching to launch the first food tour in Sarawak.
“I am pleased to see that this event covers a whole range of famous Sarawak streetfood such as Sarawak laksa, kolo mee, tebaloi and kek lapis,” he said at the launch of Urban Adventures Kuching at Paradesa Borneo.
For RM168 per person, the day tour lasts four hours starting from Wayang Street with eight stops including coffee shops, hawker centre, street vendors, village cafes and traditional bakeries.
As the first food tour in Kuching, Urban Adventures plans to expand further into Sarawak by setting up operations in Miri and Sibu.
It is also planning to introduce cooking classes featuring Sarawak dishes such as bamboo chicken, within the next two months.
“I urge tour operators to come up with new tourism products so that we are able to offer wide-ranging programmes to visitors.
“We must work on niche products in Sarawak. We can promote food and local fruits such as rambutan, langsat and buah terap,” said Lee.
He said the state would capitalise on Urban Adventures’ global marketing reach to expose Sarawak to more foreign tourists. The agency invites all Sarawak tour operators, hotels, restaurants and tour guides to be its partners.
There are currently 265 Urban Adventures tours in more than 90 destinations worldwide including the US, Europe, Asia and the Middle East.
Intrepid Travel, the parent company of Urban Adventures, is a global travel company that has been in the international tour business for 25 years and offers more than 1,000 trips in more than 100 countries and on every continent.
Urban Adventures online travel agency booking system allows for both business-to-business as well as business-to-consumer for traditional and online travel agency booking.