Mudah.my Sdn Bhd, Malaysia’s largest online marketplace, celebrated its ninth anniversary with an unusual collaboration by creating a music video featuring local award-winning artiste Altimet, Sasi The Don and the up- and-coming sensation Maya Hanum.
The popular online platform for selling and finding almost anything – from cars to cameras, properties to pets, mobile phones to motorcycles, treadmills to textbooks, bicycles to beds, guitars to golf sets and more – Mudah.my is always looking for unique ways to engage with its customers, hence its collaboration with rapper, songwriter and entrepreneur Alimet.
“At first, it may seem like an odd pairing – that an online marketplace would collaborate with recording artistes in this manner.
“However, it would become quite clear once you ponder on the mission with which Mudah was set up – to touch the lives of Malaysians in a meaningful way, by empowering everyone, especially individuals and budding entrepreneurs, with a platform of equal opportunity to discover value in things they own,” said Mudah.my Sdn Bhd chief executive officer Gaurav Bhasin.
“Altimet’s song, Memang Mudah, encourages budding musicians to take the first step in realising their dream.
“In the music industry, their professional journey begins with obtaining the proper instruments that will enable them to develop their talent.
“Mudah.my is the ideal enabler for this where you could purchase good quality pre-loved instruments and in the process connect with others of similar interests. Mudah.my helps you with means to realise your dreams,” said Gaurav.
The company teamed up with creative director and singer-songwriter Sasi The Don to produce the lyrics for the song, which also features Maya Hanum.
When speaking of his experience as a Mudah.my user, Altimet said, “When you visit a website as diverse as Mudah.my, you tend to look through the things of most interest and relevant to you.
“For me, that’s the music equipment and TV/Audio category. You can find all you need to enhance your talent with the basic set up and all at great value.
“I recently bought an electric piano on Mudah.my and have been taking lessons to develop my piano skills.”
Gaurav said Mudah.my was humbled by the stories of millions of Malaysians who have used the platform.