LEADING by example as one of the world-renowned food manufacturers, the Ajinomoto Group continuously contributes to educating the public on the importance of a healthy diet in life.
The “Delicious Food, Healthy Living” project that Ajinomoto (Malaysia) Bhd is running for the fifth consecutive year is one such way.
The global peers in combating non-communicable diseases (NCD) such as hypertension and cardiovascular disease, have long identified excessive sodium intake from daily food as one of the main causes.
In tackling this critical issue, Ajinomoto Malaysia aims to deliver the fundamental message of “Eat Well, Live Well” through the application of umami, the fifth basic taste.
The “Delicious Food, Healthy Living” project – aimed at altering public misunderstanding – serves this purpose to proactively educate and promote the true values and benefits of umami and monosodium glutamate (MSG).
Apart from enlightening the participants with the discovery story of umami, the history of MSG and substantial briefing of a healthy diet, the company also shared health tips via a cooking demonstration of low sodium dishes through appropriate umami application.
Ajinomoto held 25 roadshows over three weeks, with 19 of them taking place in Klang Valley and the rest in Penang.
In order to ensure more people benefitted from the campaign, the organisers extended their collaboration with various parties including the local associations or community in each event.
The “Delicious Food, Healthy Living” project received overwhelming response throughout the years since it was introduced. This year, approximately 2,000 homemakers participated in the programme, bringing the total to 14,000 participants since year 2012.