A Management & Science University (MSU) student and guest lecturer took inspiration from traditional elements in their collections at Malaysia Fashion Week 2016 (MFW).
Nur Syahirah Khairuddin showcased unique collections of fashion wear through the Modaworld brand, an initiative by MSU to assist students in developing ideas and suggestions for fashion products, retail, wholesale transactions, export as well as bookings.
A second-year design student at MSU, Nur Syahirah wowed the fashion fraternity at Matrade Exhibition and Convention Centre with her M’DERN collection which featured traditional songket transformed into a modern ensemble.
Her pastel collection saw contemporary jackets paired with songket pants, ideal for office wear.
“My collection consists of ready-to-wear and made-to-measure pieces,” said Nur Syahirah who was also named “Emerging Designer of the Year” in The 2015 Mercedes Benz Stylo competition.
Nur Syahirah said 80% of the material used for her designs were songket.
Her blue and pink songket material was paired with neutral hues such as beige to create a sophisticated look, ideal for both day and night.
Some of the outfits would also be perfect for guests wanting to make a statement at weddings.
While Nur Syahirah brought the elegance of traditional songket to the runway, Japanese fashion designer Tetsuya Mizutani transformed the Japanese kimono into stunning pieces ideal for Malaysian women with his treasuKURA collection.
“Malaysians prefer styles that are simple and not too tight, which is exemplified in the kimono, and this inspired my collection,” said the designer with 20 years of experience.
The guest lecturer at MSU used versatile fabrics such as polyester, silk and cotton to match the silk kimonos in his collection.
Flowy tops paired with pants were the highlight of Tetsuya’s designs, making it perfect for hijab-wearing Muslim women.
The designs were feminine, practical and edgy, perfect for the style-conscious.
Both designers plan to market their ready-to-wear collections soon.
MFW, the largest fashion and lifestyle trade platform in the country, was held from Nov 2 to 5.
It was organised by Matrade and Stylo International with the support of the International Trade and Industry Ministry.
This year’s theme, “Inclusivity”, highlighted products that represented Malaysia’s unique cultural diversity.
It featured traditional Malaysian brocade, textile, apparel and accessories, handwoven songket, tekat, beaded wear and many others from Sabah and Sarawak as well as the Peranakan community.