THE PJ Boulevard area in Petaling Jaya’s Section 52 precinct saw people streaming in throughout Saturday to visit the “Us vs Cyberbullying” event that also had music and dance performances, as well as educational booths set up.
Petaling Jaya mayor Mohd Azizi Mohd Zain, who launched the event, praised the initiative and welcomed Digi’s anti-cyberbullying message.
He added that the Petaling Jaya City Council (MBPJ) was also pushing forward cybersecurity in its “Safe City” programme.
Also present at the opening ceremony were DiGi chief executive officer Albern Murty and city council representatives from the anti-cyberbullying campaign’s programme partners.
The dignitaries gathered for a “wefie” on stage, before retiring to let dance group EleColdXhot take to the stage, followed by child beatboxer Sawyer Leong and his partner.
Elsewhere at the Section 52 carpark behind the Lotus Five Star State Cinema, a long line of booths had been erected to teach adults and children on being aware about cyber bullying.
Among the booths set up by government agencies and NGOs at the event were Science, Technology and Innovation Ministry, Protect and Save the Children, Generasi Gemilang and Women: girls.
Albern said the move to educate about cyber bullying, carried out by Digi’s parent company Telenor Group, was a worldwide initiative.
With the increase in Internet penetration, he added that cyber bullying was becoming more pervasive.
“Bullying would just end in the school ground for children, but the Internet and social media meant that harassment now followed the victim home,” he said.
The booths used various media, from simple games to Nerf toy guns, to teach about harmful phrases, how to recognise cyber bullying, and how those confronted by online harassment could address and prevent the issue.
One of the main draws was the 4.30pm performance by local pop veterans KRU, which had the evening attendees flocking to the main stage.
Digi head of communications and sustainability Quah Yean Nie added that over the years, the telco provider had worked with its partners in the Communication and Multimedia Ministry, Malaysian Communications And Multimedia Commission (MCMC), police and Cybersecurity Malaysia to help children and educators equip themselves with ways to stay safe online through workshops and other educational engagements.
“The purpose of this gathering is therefore to create a platform where people from all walks of life come together to learn about cyberbullying with friends and families,” she added.
For more information on the Digi CyberSAFE programme, visit www.digi.com.my/digicybersafe