Building up to bigger furniture show


A view of the hall in PWTC where theMIFF will be held March next year.

NEXT March, the Malaysian International Furniture Fair (MIFF) goes into its 23rd edition with support of returning and new exhibitors who will be looking at establishing stronger presence when the show expands in 2018.

Organised by UBM Malaysia, MIFF 2017 is scheduled to be held at Putra World Trade Centre (PWTC) and Matrade Exhibition and Convention Centre (MECC) from March 8 to March 11.

In 2018, the show is set to grow 25% bigger to 100,000sq m at the brand new Malaysia International Trade and Exhibition Centre (MITEC) and PWTC.

Exhibitors in 2017 will enjoy exclusive privileges at ITEC in 2018.

Buoyed by the strong buying mood of more overseas and new buyers at MIFF 2016, which drove a record sales of US$908mil (RM3.7bil), the 2017 edition is witnessing a high return rate of exhibitors.

“Based on the pace of re-bookings and feedback, MIFF 2017 marks a vigorous push by exhibitors to widen their network of buyers and showcase their products because many of them want bigger exhibition space in 2018,” said MIFF general manager Karen Goi.

An annual sell-out with 500 international companies from over 12 countries and thousands of new products, MIFF draws 20,000 visitors from 140 countries and regions.

It now has the added boost of an online trading platform with Alibaba.com that debuted last year.

The 2017 edition of the furniture fair is witnessing a high return rate of exhibitors.
The 2017 edition of the furniture fair is witnessing a high return rate of exhibitors.

Besides home furniture, MIFF is the only trade show in South-East Asia featuring an extensive and the biggest collection of modern workspace solutions in the region.

In line with this, a designated area named MIFF Office is created in 2017 to showcase an expected 130 companies including from Malaysia, Taiwan, China, South Korea and Indonesia, displaying executive office chairs, desks, work stations, conference/meeting room furniture, reception area furniture, partitions and storage.

“We are constantly looking for ways to benefit our customers.

“The global demand for office furniture is picking up again and the work place and work culture are also changing.

“With a designated area, MIFF Office will help generate more leads for exhibitors and for buyers to better access innovative products and suppliers.

“In short, they will have a more streamlined sourcing and productive experience at MIFF,” added Goi.

Visitor registration will open in September at www.miff.com.my.

Those who pre-register will receive free admission to all four days of the show, access to International Buyers Lounge, ticket to Buyers Night and a host of other benefits.

For details and free subscription to the MIFF e- newsletter, visit www.miff.com.my.

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Metro , Central Region , MIFF , furniture , fair , UBM Malaysia

   

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