‘Researchers’ to be rewarded with a carton of beer

In the first-of-its-kind exercise, Carlsberg is calling 16,000 volunteers to be part of its journey to marketplace through this Probably the Best Research in the World.

In the first-of-its-kind exercise, Carlsberg is calling on 16,000 consumers to track the journey of its beer from the brewery to their beer glass.

All they need to do is enjoy a bottled Carlsberg or Carlsberg Smooth Draught and look out for the marked bottle cap to be rewarded with a carton of brew dubbed probably the best beer in the world.