Inspiring ideas make a success of beverage’s label-design challenge

Jayathiswary Selvams winning design for the Individual category will be featured on Mountain Dew Original 500ml bottles across the country.

MOUNTAIN Dew has executed several creative marketing initiatives under its “It Doesn’t Exist Until You Do It” campaign to encourage fans to be different, to push the confines of boundaries and challenge the norm in order to bring new things into existence.

Aligned with the campaign, Mountain Dew fans were also asked to let loose their creativity in a recent label design challenge. The winning designs will be printed on Mountain Dew 500ml Neon bottle labels on the shelves.