The Malaysian Indian cinema scene has been flourishing in the last decade. This segment of the movie industry has seen numerous successes among Malaysian talents in both local and international arenas.
For the first time, these talents will be formally recognised at the first Malaysian Indian Cinema Awards 2016 (Mica 2016) in December.
The award is supported by 11 bodies including the National Film Development Corporation Board (Finas) and Tourism Malaysia.
Rafflesia The Pearl Centre is among the sponsors and will contribute RM70,000 worth of pearl accessories.
The first press conference in Kuala Lumpur to announce the award was attended by Malaysian Indian celebrities.
Mica 2016 founder and chief executive officer R.G. Naidu said the award was timely.
“The local artistes and those in the Malaysian Indian film industry should be recognised for their talents. Acknowledgement is necessary for the growth of the film industry.
“We have seen many talented movie producers, directors, actresses, actors, music composers and even from the technical aspect of film production in the past 10 years.
“We want to grow this industry as we see great potential in it.
"We have our own talents who have bagged awards in the international arena.
"However, they lack recognition within the country,” he said.
He added that Mica would be an annual affair.
Malaysian Indian cinema veteran Suhan Panchatcharam said the film industry had grown by leaps and bounds over the years.
“When I wanted to make movies in the 1980s, I could not find actresses, actors or music producers. It was expensive even to own a camera.
"Today, the technology has advanced and there are many opportunities. I see this as an encouraging factor for those who want to be active in the film industry.
“Awards such as Cima 2016 helps to grow the film industry,” he said.
Some 35 awards will be presented. They are Category Awards (21 awards), Short Film Awards (seven), Awards For Hosts (four) and Popular Awards (three).
The juries will comprise industry experts from Malaysia, Singapore, Sri Lanka and India.
The public can vote for the three awards in the Popular category, which consists of the Most Popular Movie, Most Popular Actor and Most Popular Actress.
Nine movies that have submitted their entries for Mica are Vera Vazhi Ille, Iravan, Kid, Agileswari, Pinnokom, Avana Nee, Maravan, Muthukumar Wanted and Nachatira.
Nominations for the Short Film Awards, is now open for works released in 2015. Submissions must be made by Oct 7.
These short films must be screened or published and available for public viewing.
Rafflesia The Pearl Centre director Winnie Sin said the company was excited to be associated with the award and looked forward to the event.
“Malaysian Indian artistes are popular among the viewers and we are familiar with some of them. Mica 2016 came just in time and we are excited to be part of it,” said Sin.
Mica 2016 sponsorship and marketing director Jasmin Michael said she had undergone her share of hardship and struggles in her 15-year acting career.
“Acknowledgement is a big deal for not just actors and actresses but all those working behind the scenes as well,” she said, adding that the awards would welcome sponsors.
For details, visit www.micaawards.com