Telco adds fourth 360° film to Merdeka-themed campaign


Lee (right) and Junad with a poster of the movie.

AWARD-winning filmmaker Junad Mohd Nor recently premiered her film, Gading Merah, as part of the Maxis Rojak 360° campaign.

The campaign sees the telco partnering with YouTube and Malaysia’s best storytellers to produce a Merdeka-themed film series as a celebration of the country’s colourful diversity.

Using YouTube’s 360° immersive video-on-mobile platform, each film invites the audience to move their phones around in all directions to “see Malaysia from all angles”.

Gading Merah is the latest film to be available on Maxis’ YouTube channel.

“We are extremely delighted that one of Malaysia’s top storytellers decided to celebrate her film premiere with us at Maxis and it cannot come at a more appropriate time in light of the upcoming Malaysia Day,” said Maxis marketing communications head Bernard Lee during the premiere at Menara Maxis in Kuala Lumpur.

Junad’s film is the fourth to be premiered using cutting edge 360° cameras. The film can be viewed on any ordinary smartphone via YouTube.

Gading Merah emphasises the importance of solidarity and unity. Because when we are united, nothing is impossible,” said Junad, whose breakout film Odah under the “Ikal Mayang” short film project, showed at the Busan International Film Festival.

Maxis employees were also treated to two Maxis 4G films released earlier – the heartwarming Merdeka 2016 film The Last Kite Maker and The Road Trip.

Gading Merah follows the three 360° films premiered on Aug 25 by other homegrown award-winning storytellers – YouTube superstars The Ming Thing and RED People as well as Tamil movie producers Veedu Productions.

For details on Maxis Rojak360°, visit www.maxis.com.my/rojak360

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Stories You'll Enjoy


Vouchers