Beijing group eyes Sarawak ventures

Lee (fourth from right) with Beijing Tourism Group representatives at the briefing. — Stephen Then /The Star

MIRI: China’s largest travel and downstream tourism group wants to help promote Sarawak in Beijing as well as seeks opportunities to invest in the state.

Top officials from Beijing Tourism Group are currently visiting Miri. Yesterday, the group met the state Assistant Tourism Minister Datuk Lee Kim Shin.

Its spokesman Liu Ning said the group comprised prominent tour agencies in Beijing as well as the city’s renowned hotels and restaurants.

“We are the biggest in Beijing. We are here to scout for ventures with the state government and private tourism firms. These will help boost two-way tourism between Beijing and Sarawak,” he said.

Lee said the visit marked an important step towards creating a win-win situation for the tourism sectors of both cities.

“We welcome these visitors to Kuching, Sibu and Miri.

“Its members include hoteliers, travel agents, restaurant operators and others.

Lee said Beijing Tourism Group was on a familiarisation tour to see how it could help promote Sarawak in China, he said.

Lee said Sarawak was keen to promote its natural attractions to tourists in China.

“We also hope that more direct flights can be arranged between Sarawak and cities in China.

During their stay in northern Sarawak, the visitors will be holding talks with their tourism counterparts in Miri

They are also expected to visit major tourist destinations and local food outlets.

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