MIRI: Tourism and Culture Ministry has included 35 homestay destinations in Sarawak under its promotion packages.
The move will enable the ministry to promote this segment at international tourism roadshows.
The ministry’s Sarawak office director Suriya Charles Buas said the move by the federal ministry would be of tremendous benefit to Sarawak’s tourism players.
Speaking at a recent seminar for homestay operators from northern Sarawak here, he said the ministry viewed Sarawak as a place of fascinating and exotic appeal.
“Currently, 35 registered homestays in Sarawak are in the ministry’s list of destinations that we promote during our global roadshows.
“The homestay segment of the tourism industry in Sarawak needs to be more widely promoted because Sarawak has many fascinating spots in rural areas.
“The homestay segment is still not much known due to lack of promotions. The ministry wants to aggressively beef up marketing of these homestay services.
“Sarawak has vast untapped potential in the homestay industry and with more coordinated promotions at domestic and international levels, we can give the rural destinations more publicity,” he said.
Buas said that last year, some 31,379 tourists stayed at homestays in Sarawak.
This number could be raised significantly with the right promotion strategies, he noted.
Sarawak Assistant Tourism Minister Datuk Lee Kim Shin had said that there were super-rich people from Far East countries, who would fly to Sarawak just to enjoy its exotic food.
That is a testimony that Sarawak has world-class products that can attract mega-buck tourists abroad.
Lee said Sarawak had unique products found nowhere else in the region.
Apart from having the largest cave system in the world at the Mulu National Park World Heritage Site, Sarawak also boasts of having the finest quality freshwater fish and the best quality bird nests.
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