To usher in its 22nd anniversary, Kenny Rogers Roasters (KRR) embarked on its “22 Deliciously Healthy Years” campaign, which not only treated Malaysians to exciting and irresistible offers, but also revealed a more benevolent side with its “22 likes” initiative.
Acknowledging the unsung heroes among us, the initiative saw KRR pledging to contribute a healthy and delicious rotisserie roasted chicken meal to various charitable organisations for every 22 likes garnered on its official Facebook page.
At the end of the campaign, more than 11,300 likes were received, translating into more than 500 meals distributed among volunteers in non-governmental organisations (NGOs) nationwide.
“At Kenny Rogers Roasters, we realise our operations leave a significant impact on the communities in which we operate.
“We see this as our responsibility to make this impact a positive one.
“Besides delivering quick meals that are delicious and nutritious, the “22 likes” campaign was a great way of incorporating public participation in our efforts to give back to the silent heroes among us,” said Berjaya Roasters (M) Sdn Bhd guest engagement manager Ling Shiau Yunn.
“I would like to take this opportunity to thank all our loyal patrons. We look forward to more good times ahead,” she added.
Non-governmental organisation, Epic, chief financial officer Loh Jon Ming said: “We are delighted to have KRR acknowledge our volunteers and encourage the work they are involved in through this genuine act of giving.
“We truly appreciate the public’s participation in this campaign and look forward to seeing more great initiatives from KRR.”
Other beneficiary NGOs included Power Shift Malaysia, Mercy Malaysia, Malaysian Nature Society, Hospis Malaysia, United Nations High Commissioner for Refugees, Society for the Prevention of Cruelty to Animals, Teach For Malaysia, Give.my and Make-A-Wish Foundation.